2 / 9
Media binnen tijdsbesteding
Media maken een belangrijk deel van de tijdsbesteding van mensen uit. Nederlanders gebruiken media om zich te informeren over nieuwsgebeurtenissen, of als ontspanning. Maar ook bellen, tekstberichten versturen of op de achtergrond de radio aan hebben, vallen allemaal onder mediagebruik. Welke plek heeft mediagebruik in het dagelijks leven van mensen? Hier presenteren we de gegevens die inzicht bieden in wanneer mensen welke media gebruiken en hoe het mediagebruik zich verhoudt tot andere dagelijkse activiteiten. Sociale verschillen (naar geslacht, leeftijd en opleiding) komen hierbij ook aan bod.
Tijd aan algemene activiteiten
| weekdag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 97.90% | 0.66% | 0.05% | 0.80% | 0.13% | 0.11% | 0.34% | 0.00% |
| 04:10 | 97.80% | 0.73% | 0.04% | 0.81% | 0.13% | 0.17% | 0.37% | 0.00% |
| 04:20 | 97.70% | 0.74% | 0.05% | 0.90% | 0.12% | 0.09% | 0.40% | 0.00% |
| 04:30 | 97.30% | 1.02% | 0.04% | 0.90% | 0.15% | 0.24% | 0.34% | 0.00% |
| 04:40 | 97.30% | 1.00% | 0.03% | 0.93% | 0.15% | 0.29% | 0.31% | 0.00% |
| 04:50 | 97.30% | 0.82% | 0.04% | 0.95% | 0.14% | 0.52% | 0.25% | 0.00% |
| 05:00 | 96.20% | 1.42% | 0.07% | 1.27% | 0.23% | 0.58% | 0.21% | 0.00% |
| 05:10 | 95.90% | 1.60% | 0.10% | 1.32% | 0.26% | 0.61% | 0.21% | 0.01% |
| 05:20 | 95.30% | 2.00% | 0.09% | 1.45% | 0.22% | 0.67% | 0.23% | 0.01% |
| 05:30 | 93.60% | 2.66% | 0.13% | 1.63% | 0.42% | 1.05% | 0.48% | 0.02% |
| 05:40 | 92.90% | 2.85% | 0.23% | 1.77% | 0.41% | 1.15% | 0.60% | 0.05% |
| 05:50 | 91.90% | 3.31% | 0.25% | 2.05% | 0.47% | 1.31% | 0.65% | 0.04% |
| 06:00 | 86.70% | 6.70% | 0.59% | 2.72% | 0.66% | 1.81% | 0.78% | 0.09% |
| 06:10 | 85.00% | 7.48% | 0.71% | 2.84% | 0.79% | 2.19% | 0.84% | 0.12% |
| 06:20 | 82.90% | 8.29% | 1.03% | 2.98% | 0.92% | 2.72% | 1.08% | 0.11% |
| 06:30 | 75.20% | 13.30% | 1.19% | 3.68% | 1.00% | 3.97% | 1.45% | 0.22% |
| 06:40 | 72.20% | 14.70% | 1.24% | 4.28% | 1.24% | 4.50% | 1.67% | 0.21% |
| 06:50 | 69.40% | 15.80% | 1.45% | 5.00% | 1.39% | 4.95% | 1.83% | 0.19% |
| 07:00 | 55.90% | 23.90% | 2.32% | 7.61% | 1.47% | 5.41% | 3.04% | 0.31% |
| 07:10 | 52.50% | 25.40% | 2.47% | 8.13% | 1.43% | 6.68% | 3.01% | 0.32% |
| 07:20 | 49.30% | 26.10% | 2.46% | 9.20% | 1.70% | 7.86% | 3.08% | 0.30% |
| 07:30 | 39.80% | 29.10% | 3.00% | 12.10% | 2.06% | 9.61% | 4.03% | 0.29% |
| 07:40 | 37.90% | 28.20% | 3.35% | 13.60% | 2.20% | 9.87% | 4.55% | 0.33% |
| 07:50 | 35.80% | 27.20% | 3.75% | 15.30% | 2.35% | 10.30% | 4.86% | 0.33% |
| 08:00 | 26.70% | 28.10% | 4.69% | 20.30% | 3.05% | 10.70% | 5.84% | 0.57% |
| 08:10 | 25.00% | 26.20% | 5.02% | 21.90% | 3.14% | 12.30% | 5.96% | 0.57% |
| 08:20 | 23.40% | 24.60% | 5.54% | 23.80% | 3.48% | 12.40% | 6.12% | 0.58% |
| 08:30 | 18.40% | 22.20% | 7.36% | 29.40% | 4.26% | 10.80% | 6.64% | 0.90% |
| 08:40 | 17.50% | 20.10% | 8.47% | 31.30% | 4.71% | 9.92% | 7.30% | 0.76% |
| 08:50 | 16.60% | 18.30% | 9.53% | 32.70% | 4.91% | 9.51% | 7.56% | 0.88% |
| 09:00 | 11.70% | 18.00% | 11.60% | 38.00% | 5.54% | 6.18% | 7.94% | 1.02% |
| 09:10 | 11.00% | 17.00% | 12.40% | 39.00% | 5.89% | 5.70% | 7.95% | 1.03% |
| 09:20 | 10.40% | 15.60% | 12.70% | 39.90% | 6.38% | 5.58% | 8.24% | 1.19% |
| 09:30 | 8.70% | 14.50% | 13.70% | 41.00% | 7.52% | 5.46% | 7.95% | 1.20% |
| 09:40 | 8.43% | 13.00% | 14.10% | 41.60% | 8.12% | 5.50% | 8.15% | 1.12% |
| 09:50 | 8.18% | 11.90% | 14.40% | 42.10% | 8.60% | 5.71% | 7.91% | 1.15% |
| 10:00 | 5.42% | 11.90% | 15.10% | 42.50% | 10.70% | 5.53% | 7.76% | 1.07% |
| 10:10 | 5.17% | 11.00% | 15.60% | 43.20% | 11.10% | 4.85% | 7.95% | 1.07% |
| 10:20 | 5.03% | 10.00% | 16.00% | 44.10% | 11.00% | 4.69% | 8.02% | 1.08% |
| 10:30 | 4.29% | 9.27% | 16.50% | 44.70% | 11.30% | 4.90% | 7.91% | 1.07% |
| 10:40 | 4.19% | 8.76% | 16.80% | 45.10% | 11.70% | 4.35% | 8.01% | 1.06% |
| 10:50 | 4.13% | 8.50% | 16.90% | 45.20% | 11.90% | 4.46% | 7.87% | 1.08% |
| 11:00 | 3.37% | 8.06% | 17.90% | 45.20% | 12.10% | 4.70% | 7.50% | 1.19% |
| 11:10 | 3.29% | 7.92% | 17.90% | 45.40% | 12.20% | 4.58% | 7.62% | 1.12% |
| 11:20 | 3.26% | 7.74% | 18.10% | 45.70% | 12.20% | 4.36% | 7.64% | 1.06% |
| 11:30 | 2.99% | 8.33% | 18.00% | 45.10% | 11.90% | 4.68% | 7.65% | 1.31% |
| 11:40 | 3.03% | 8.58% | 18.20% | 45.10% | 11.60% | 4.78% | 7.70% | 1.06% |
| 11:50 | 2.91% | 9.33% | 17.80% | 44.80% | 11.10% | 5.48% | 7.60% | 1.02% |
| 12:00 | 2.05% | 18.90% | 15.10% | 40.30% | 9.44% | 6.31% | 7.00% | 1.02% |
| 12:10 | 2.03% | 21.10% | 14.30% | 39.70% | 9.35% | 5.60% | 6.92% | 1.05% |
| 12:20 | 2.16% | 21.80% | 13.70% | 39.20% | 9.42% | 5.57% | 7.08% | 1.05% |
| 12:30 | 2.44% | 23.70% | 13.50% | 36.90% | 9.56% | 5.62% | 7.37% | 0.90% |
| 12:40 | 2.70% | 23.10% | 13.50% | 37.00% | 10.00% | 5.52% | 7.41% | 0.78% |
| 12:50 | 2.89% | 22.20% | 13.40% | 37.20% | 10.20% | 5.66% | 7.65% | 0.85% |
| 13:00 | 3.19% | 16.50% | 14.40% | 39.80% | 11.10% | 5.35% | 8.53% | 1.10% |
| 13:10 | 3.35% | 15.20% | 14.80% | 40.50% | 11.50% | 4.98% | 8.81% | 0.96% |
| 13:20 | 3.47% | 13.50% | 15.50% | 41.10% | 11.80% | 4.88% | 8.87% | 0.93% |
| 13:30 | 3.55% | 9.58% | 16.10% | 42.50% | 12.70% | 5.59% | 8.94% | 1.01% |
| 13:40 | 3.46% | 8.90% | 16.50% | 42.80% | 13.10% | 5.34% | 9.02% | 0.87% |
| 13:50 | 3.54% | 8.68% | 16.30% | 42.80% | 13.20% | 5.41% | 9.12% | 0.96% |
| 14:00 | 3.60% | 8.00% | 16.70% | 42.50% | 13.70% | 6.02% | 8.50% | 0.95% |
| 14:10 | 3.59% | 7.84% | 16.70% | 42.70% | 14.10% | 5.61% | 8.62% | 0.87% |
| 14:20 | 3.56% | 7.65% | 17.10% | 42.50% | 14.30% | 5.34% | 8.62% | 0.87% |
| 14:30 | 3.41% | 7.55% | 16.80% | 41.80% | 15.00% | 5.72% | 8.71% | 0.95% |
| 14:40 | 3.34% | 7.47% | 16.90% | 41.90% | 15.00% | 5.77% | 8.86% | 0.83% |
| 14:50 | 3.28% | 7.59% | 16.40% | 41.60% | 15.50% | 5.93% | 8.89% | 0.84% |
| 15:00 | 2.92% | 8.00% | 16.10% | 39.70% | 16.80% | 6.62% | 9.21% | 0.69% |
| 15:10 | 2.94% | 7.96% | 16.00% | 39.60% | 16.90% | 6.52% | 9.39% | 0.71% |
| 15:20 | 2.90% | 7.51% | 16.00% | 39.50% | 17.10% | 6.72% | 9.66% | 0.69% |
| 15:30 | 2.73% | 7.62% | 16.40% | 37.90% | 17.30% | 7.17% | 10.30% | 0.74% |
| 15:40 | 2.66% | 7.56% | 16.60% | 37.40% | 17.50% | 7.02% | 10.50% | 0.73% |
| 15:50 | 2.64% | 7.57% | 16.50% | 37.20% | 17.40% | 7.03% | 11.00% | 0.72% |
| 16:00 | 2.23% | 8.07% | 17.00% | 33.20% | 17.50% | 8.57% | 12.40% | 0.97% |
| 16:10 | 2.27% | 7.97% | 17.40% | 32.40% | 17.60% | 8.55% | 12.70% | 1.00% |
| 16:20 | 2.33% | 7.79% | 17.90% | 31.70% | 17.70% | 8.42% | 13.20% | 0.94% |
| 16:30 | 2.28% | 8.17% | 19.70% | 28.50% | 17.10% | 9.54% | 13.50% | 1.08% |
| 16:40 | 2.30% | 8.29% | 20.20% | 27.80% | 17.40% | 9.53% | 13.40% | 1.16% |
| 16:50 | 2.27% | 8.82% | 20.80% | 26.90% | 17.00% | 9.84% | 13.50% | 0.99% |
| 17:00 | 1.85% | 14.30% | 23.40% | 19.50% | 14.60% | 12.80% | 12.40% | 1.10% |
| 17:10 | 1.75% | 16.00% | 24.00% | 18.30% | 14.80% | 11.80% | 12.40% | 1.00% |
| 17:20 | 1.81% | 17.60% | 24.10% | 17.20% | 14.80% | 11.20% | 12.40% | 0.90% |
| 17:30 | 1.60% | 25.30% | 23.10% | 13.20% | 13.50% | 11.00% | 11.40% | 0.84% |
| 17:40 | 1.58% | 27.40% | 22.50% | 12.70% | 13.40% | 10.20% | 11.50% | 0.79% |
| 17:50 | 1.53% | 28.90% | 22.00% | 12.20% | 13.50% | 9.55% | 11.50% | 0.80% |
| 18:00 | 1.56% | 33.60% | 18.40% | 8.93% | 13.90% | 7.72% | 14.90% | 1.00% |
| 18:10 | 1.55% | 34.30% | 18.30% | 8.35% | 14.30% | 6.76% | 15.50% | 1.05% |
| 18:20 | 1.57% | 33.60% | 17.30% | 8.25% | 15.00% | 6.48% | 16.80% | 1.03% |
| 18:30 | 1.74% | 30.00% | 15.80% | 7.95% | 17.30% | 5.88% | 20.00% | 1.28% |
| 18:40 | 1.83% | 28.90% | 14.50% | 8.04% | 18.60% | 5.54% | 21.20% | 1.32% |
| 18:50 | 1.80% | 27.50% | 14.10% | 8.08% | 19.60% | 5.31% | 22.30% | 1.38% |
| 19:00 | 1.94% | 22.10% | 12.00% | 8.06% | 21.90% | 4.85% | 27.60% | 1.54% |
| 19:10 | 1.93% | 21.10% | 11.50% | 8.19% | 22.40% | 4.42% | 28.90% | 1.56% |
| 19:20 | 2.00% | 19.50% | 10.70% | 8.32% | 23.30% | 4.27% | 30.30% | 1.54% |
| 19:30 | 1.83% | 16.20% | 9.11% | 8.34% | 24.50% | 3.79% | 34.50% | 1.66% |
| 19:40 | 1.91% | 15.00% | 8.72% | 8.51% | 24.90% | 3.89% | 35.40% | 1.69% |
| 19:50 | 1.89% | 13.90% | 8.29% | 8.39% | 25.50% | 4.02% | 36.30% | 1.67% |
| 20:00 | 1.78% | 9.83% | 6.12% | 8.02% | 26.10% | 3.55% | 42.60% | 1.97% |
| 20:10 | 1.75% | 9.25% | 5.55% | 7.96% | 26.40% | 3.03% | 44.20% | 1.87% |
| 20:20 | 1.78% | 8.54% | 5.13% | 7.83% | 26.80% | 2.78% | 45.20% | 1.92% |
| 20:30 | 1.98% | 6.51% | 4.43% | 7.69% | 26.60% | 2.84% | 47.70% | 2.17% |
| 20:40 | 2.00% | 5.83% | 4.30% | 7.68% | 26.70% | 2.39% | 49.00% | 2.06% |
| 20:50 | 2.12% | 5.13% | 4.19% | 7.61% | 26.70% | 2.33% | 49.80% | 2.04% |
| 21:00 | 3.45% | 4.68% | 3.46% | 6.58% | 25.90% | 2.76% | 51.10% | 2.13% |
| 21:10 | 3.70% | 4.40% | 3.31% | 6.40% | 25.80% | 2.63% | 51.70% | 2.05% |
| 21:20 | 4.14% | 4.20% | 2.99% | 6.18% | 25.60% | 2.49% | 52.50% | 1.92% |
| 21:30 | 6.64% | 5.01% | 2.68% | 5.47% | 24.00% | 2.26% | 51.60% | 2.36% |
| 21:40 | 7.52% | 5.05% | 2.71% | 5.22% | 23.40% | 2.19% | 51.60% | 2.32% |
| 21:50 | 8.56% | 4.85% | 2.63% | 5.08% | 22.90% | 2.23% | 51.50% | 2.22% |
| 22:00 | 18.10% | 6.39% | 1.98% | 3.69% | 18.80% | 2.49% | 46.40% | 2.12% |
| 22:10 | 21.00% | 5.75% | 1.93% | 3.49% | 18.10% | 2.36% | 45.40% | 1.98% |
| 22:20 | 23.90% | 5.22% | 1.73% | 3.33% | 17.10% | 2.34% | 44.50% | 1.88% |
| 22:30 | 33.80% | 6.86% | 1.50% | 2.74% | 14.70% | 2.06% | 36.30% | 2.08% |
| 22:40 | 37.60% | 6.06% | 1.42% | 2.77% | 13.90% | 1.63% | 34.80% | 1.89% |
| 22:50 | 41.10% | 5.48% | 1.32% | 2.63% | 13.20% | 1.51% | 33.00% | 1.75% |
| 23:00 | 55.10% | 6.33% | 0.95% | 2.04% | 9.23% | 1.53% | 23.20% | 1.58% |
| 23:10 | 59.50% | 4.96% | 0.83% | 1.92% | 8.37% | 1.35% | 21.60% | 1.47% |
| 23:20 | 63.30% | 3.62% | 0.71% | 1.80% | 7.77% | 1.22% | 20.40% | 1.19% |
| 23:30 | 69.70% | 3.69% | 0.41% | 1.55% | 6.17% | 1.09% | 16.30% | 1.07% |
| 23:40 | 72.60% | 2.83% | 0.34% | 1.44% | 5.80% | 0.86% | 15.20% | 0.97% |
| 23:50 | 75.30% | 2.67% | 0.30% | 1.37% | 5.40% | 0.73% | 13.50% | 0.78% |
| 00:00 | 82.60% | 3.20% | 0.23% | 1.21% | 3.71% | 0.57% | 7.76% | 0.69% |
| 00:10 | 85.40% | 2.07% | 0.25% | 1.17% | 3.34% | 0.50% | 6.66% | 0.58% |
| 00:20 | 87.40% | 1.45% | 0.25% | 1.12% | 2.98% | 0.45% | 5.77% | 0.53% |
| 00:30 | 90.00% | 1.07% | 0.20% | 1.03% | 2.42% | 0.30% | 4.60% | 0.40% |
| 00:40 | 91.00% | 0.77% | 0.15% | 1.02% | 2.18% | 0.27% | 4.33% | 0.32% |
| 00:50 | 91.50% | 0.78% | 0.13% | 0.99% | 2.07% | 0.22% | 4.00% | 0.26% |
| 01:00 | 93.80% | 0.73% | 0.14% | 0.95% | 1.46% | 0.23% | 2.48% | 0.24% |
| 01:10 | 94.30% | 0.56% | 0.13% | 0.90% | 1.38% | 0.27% | 2.30% | 0.21% |
| 01:20 | 94.80% | 0.53% | 0.11% | 0.89% | 1.28% | 0.30% | 1.96% | 0.17% |
| 01:30 | 95.50% | 0.59% | 0.10% | 0.89% | 1.16% | 0.18% | 1.41% | 0.18% |
| 01:40 | 95.80% | 0.51% | 0.09% | 0.89% | 1.14% | 0.15% | 1.28% | 0.15% |
| 01:50 | 96.00% | 0.49% | 0.07% | 0.89% | 1.11% | 0.17% | 1.22% | 0.09% |
| 02:00 | 96.80% | 0.48% | 0.04% | 0.84% | 0.82% | 0.15% | 0.79% | 0.09% |
| 02:10 | 97.10% | 0.39% | 0.04% | 0.82% | 0.79% | 0.11% | 0.70% | 0.08% |
| 02:20 | 97.20% | 0.34% | 0.02% | 0.82% | 0.73% | 0.11% | 0.69% | 0.07% |
| 02:30 | 97.50% | 0.31% | 0.02% | 0.85% | 0.62% | 0.08% | 0.55% | 0.05% |
| 02:40 | 97.60% | 0.29% | 0.02% | 0.85% | 0.59% | 0.09% | 0.49% | 0.05% |
| 02:50 | 97.70% | 0.31% | 0.02% | 0.84% | 0.59% | 0.06% | 0.46% | 0.04% |
| 03:00 | 98.00% | 0.29% | 0.00% | 0.79% | 0.48% | 0.06% | 0.40% | 0.03% |
| 03:10 | 97.90% | 0.31% | 0.01% | 0.80% | 0.47% | 0.05% | 0.39% | 0.03% |
| 03:20 | 98.00% | 0.31% | 0.01% | 0.81% | 0.47% | 0.04% | 0.35% | 0.02% |
| 03:30 | 98.00% | 0.29% | 0.01% | 0.80% | 0.47% | 0.08% | 0.37% | 0.02% |
| 03:40 | 98.00% | 0.23% | 0.01% | 0.80% | 0.46% | 0.10% | 0.37% | 0.03% |
| 03:50 | 97.90% | 0.30% | 0.01% | 0.81% | 0.45% | 0.10% | 0.35% | 0.03% |
| zaterdag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 98.50% | 0.30% | 0.05% | 0.56% | 0.44% | 0.02% | 0.11% | 0.00% |
| 04:10 | 98.50% | 0.45% | 0.05% | 0.50% | 0.37% | 0.02% | 0.09% | 0.00% |
| 04:20 | 98.50% | 0.35% | 0.08% | 0.50% | 0.37% | 0.15% | 0.09% | 0.00% |
| 04:30 | 98.10% | 0.58% | 0.05% | 0.50% | 0.37% | 0.17% | 0.09% | 0.09% |
| 04:40 | 98.20% | 0.52% | 0.05% | 0.63% | 0.37% | 0.09% | 0.11% | 0.03% |
| 04:50 | 98.20% | 0.47% | 0.05% | 0.65% | 0.35% | 0.11% | 0.12% | 0.03% |
| 05:00 | 97.90% | 0.73% | 0.02% | 0.68% | 0.29% | 0.22% | 0.10% | 0.03% |
| 05:10 | 97.80% | 0.83% | 0.02% | 0.75% | 0.29% | 0.22% | 0.14% | 0.00% |
| 05:20 | 97.60% | 0.86% | 0.02% | 0.81% | 0.34% | 0.23% | 0.19% | 0.00% |
| 05:30 | 97.30% | 1.01% | 0.04% | 0.83% | 0.34% | 0.37% | 0.10% | 0.00% |
| 05:40 | 97.20% | 0.94% | 0.02% | 0.92% | 0.31% | 0.51% | 0.12% | 0.02% |
| 05:50 | 96.90% | 0.84% | 0.09% | 1.13% | 0.31% | 0.49% | 0.26% | 0.02% |
| 06:00 | 95.30% | 1.88% | 0.13% | 1.58% | 0.40% | 0.25% | 0.41% | 0.05% |
| 06:10 | 95.20% | 1.88% | 0.06% | 1.65% | 0.42% | 0.28% | 0.54% | 0.00% |
| 06:20 | 94.80% | 2.03% | 0.07% | 1.65% | 0.50% | 0.37% | 0.55% | 0.00% |
| 06:30 | 92.80% | 3.23% | 0.29% | 1.84% | 0.66% | 0.67% | 0.55% | 0.00% |
| 06:40 | 92.10% | 3.77% | 0.17% | 1.87% | 0.72% | 0.79% | 0.54% | 0.00% |
| 06:50 | 91.00% | 4.32% | 0.40% | 2.07% | 0.74% | 0.83% | 0.59% | 0.02% |
| 07:00 | 84.10% | 8.87% | 0.61% | 2.69% | 0.83% | 1.11% | 1.57% | 0.18% |
| 07:10 | 82.60% | 9.80% | 0.91% | 2.49% | 1.01% | 1.14% | 1.90% | 0.18% |
| 07:20 | 80.50% | 10.60% | 1.28% | 2.86% | 1.28% | 0.99% | 2.17% | 0.36% |
| 07:30 | 74.40% | 13.90% | 2.44% | 3.31% | 1.59% | 0.71% | 3.12% | 0.55% |
| 07:40 | 72.60% | 14.60% | 2.41% | 3.49% | 1.96% | 0.89% | 3.52% | 0.54% |
| 07:50 | 70.50% | 15.00% | 2.37% | 3.55% | 2.31% | 1.38% | 4.18% | 0.64% |
| 08:00 | 57.70% | 21.80% | 4.63% | 4.05% | 3.53% | 1.99% | 5.97% | 0.28% |
| 08:10 | 54.90% | 23.00% | 5.36% | 4.22% | 3.72% | 2.29% | 6.05% | 0.50% |
| 08:20 | 52.70% | 23.10% | 6.03% | 4.30% | 4.12% | 3.06% | 6.04% | 0.66% |
| 08:30 | 42.50% | 27.80% | 7.81% | 5.08% | 5.00% | 3.92% | 7.51% | 0.45% |
| 08:40 | 40.40% | 28.00% | 8.43% | 5.81% | 5.64% | 3.85% | 7.67% | 0.26% |
| 08:50 | 38.70% | 27.50% | 8.73% | 6.14% | 6.14% | 4.03% | 8.34% | 0.36% |
| 09:00 | 28.60% | 30.00% | 12.80% | 7.47% | 7.73% | 4.45% | 8.07% | 0.83% |
| 09:10 | 26.90% | 29.50% | 13.70% | 7.69% | 8.10% | 4.71% | 8.60% | 0.80% |
| 09:20 | 26.00% | 27.30% | 14.80% | 8.15% | 8.85% | 4.74% | 9.03% | 1.08% |
| 09:30 | 20.50% | 25.70% | 17.70% | 8.75% | 10.20% | 6.05% | 9.81% | 1.23% |
| 09:40 | 19.80% | 24.00% | 18.00% | 8.99% | 11.20% | 6.24% | 10.40% | 1.27% |
| 09:50 | 19.40% | 21.50% | 19.10% | 9.35% | 12.60% | 6.61% | 10.20% | 1.26% |
| 10:00 | 12.90% | 20.50% | 22.40% | 10.10% | 15.60% | 6.93% | 10.50% | 1.16% |
| 10:10 | 12.40% | 19.80% | 23.00% | 10.20% | 16.20% | 6.38% | 10.50% | 1.33% |
| 10:20 | 11.60% | 18.50% | 23.30% | 10.50% | 17.20% | 6.26% | 11.30% | 1.40% |
| 10:30 | 9.62% | 17.00% | 25.90% | 10.50% | 18.90% | 6.60% | 10.30% | 1.24% |
| 10:40 | 9.30% | 15.70% | 26.00% | 10.60% | 19.90% | 7.07% | 10.20% | 1.17% |
| 10:50 | 8.85% | 15.50% | 25.80% | 11.00% | 20.00% | 7.05% | 10.60% | 1.19% |
| 11:00 | 5.75% | 15.00% | 28.10% | 11.00% | 21.60% | 7.21% | 10.20% | 1.02% |
| 11:10 | 5.53% | 14.10% | 28.30% | 11.00% | 22.50% | 6.92% | 10.70% | 0.96% |
| 11:20 | 5.59% | 13.10% | 30.00% | 11.20% | 22.60% | 6.11% | 10.60% | 0.63% |
| 11:30 | 4.70% | 12.30% | 31.80% | 11.30% | 22.10% | 6.40% | 10.50% | 0.84% |
| 11:40 | 4.66% | 12.40% | 32.40% | 11.40% | 22.30% | 6.12% | 9.76% | 0.95% |
| 11:50 | 4.60% | 13.00% | 32.80% | 11.40% | 21.80% | 5.68% | 9.69% | 0.97% |
| 12:00 | 2.66% | 18.50% | 29.10% | 10.60% | 21.80% | 7.27% | 9.07% | 1.04% |
| 12:10 | 2.59% | 20.30% | 28.20% | 10.20% | 21.90% | 6.71% | 9.12% | 1.03% |
| 12:20 | 2.60% | 21.50% | 28.10% | 10.20% | 21.90% | 6.12% | 8.80% | 0.85% |
| 12:30 | 2.56% | 23.10% | 25.80% | 9.61% | 22.70% | 6.39% | 8.65% | 1.18% |
| 12:40 | 2.75% | 22.60% | 25.80% | 9.45% | 22.50% | 6.80% | 8.80% | 1.33% |
| 12:50 | 2.86% | 22.00% | 25.30% | 9.54% | 23.30% | 6.60% | 9.25% | 1.17% |
| 13:00 | 2.47% | 18.00% | 26.10% | 10.10% | 23.80% | 7.72% | 10.50% | 1.19% |
| 13:10 | 2.79% | 17.60% | 26.60% | 10.10% | 23.80% | 7.32% | 10.70% | 1.04% |
| 13:20 | 2.73% | 16.80% | 26.30% | 10.30% | 25.00% | 6.44% | 11.40% | 1.09% |
| 13:30 | 2.84% | 14.50% | 27.60% | 10.30% | 26.30% | 6.02% | 11.10% | 1.37% |
| 13:40 | 2.95% | 13.40% | 28.30% | 10.40% | 27.00% | 5.62% | 11.10% | 1.05% |
| 13:50 | 2.87% | 12.30% | 29.40% | 10.70% | 27.00% | 5.26% | 11.30% | 1.13% |
| 14:00 | 3.19% | 10.60% | 28.90% | 10.80% | 28.40% | 5.82% | 11.20% | 1.19% |
| 14:10 | 3.25% | 9.79% | 28.80% | 10.70% | 29.10% | 5.94% | 11.20% | 1.20% |
| 14:20 | 3.25% | 9.43% | 28.80% | 10.90% | 29.60% | 5.63% | 11.40% | 1.05% |
| 14:30 | 3.10% | 8.56% | 27.60% | 10.60% | 31.90% | 5.61% | 11.70% | 0.82% |
| 14:40 | 3.42% | 8.18% | 27.00% | 10.80% | 32.20% | 5.96% | 11.70% | 0.87% |
| 14:50 | 3.57% | 8.01% | 26.30% | 10.70% | 32.20% | 5.88% | 12.20% | 1.05% |
| 15:00 | 3.05% | 7.84% | 24.10% | 10.10% | 35.00% | 6.61% | 12.40% | 1.00% |
| 15:10 | 2.83% | 8.28% | 24.50% | 10.10% | 35.30% | 5.63% | 12.30% | 1.07% |
| 15:20 | 2.95% | 8.13% | 24.10% | 10.00% | 35.90% | 5.55% | 12.50% | 0.77% |
| 15:30 | 2.95% | 8.00% | 23.50% | 9.37% | 36.70% | 6.21% | 12.60% | 0.65% |
| 15:40 | 2.91% | 7.92% | 23.50% | 9.50% | 36.50% | 5.83% | 13.00% | 0.78% |
| 15:50 | 2.83% | 7.35% | 23.50% | 9.37% | 36.40% | 6.37% | 13.40% | 0.81% |
| 16:00 | 2.31% | 7.61% | 23.10% | 8.12% | 35.00% | 7.85% | 15.00% | 0.97% |
| 16:10 | 2.35% | 7.49% | 23.40% | 7.97% | 35.50% | 6.71% | 15.70% | 1.01% |
| 16:20 | 2.17% | 7.96% | 23.40% | 7.95% | 35.50% | 5.88% | 15.90% | 1.23% |
| 16:30 | 2.09% | 8.61% | 23.60% | 7.69% | 34.30% | 6.47% | 16.00% | 1.23% |
| 16:40 | 2.14% | 8.67% | 24.00% | 7.61% | 34.30% | 6.05% | 16.10% | 1.11% |
| 16:50 | 2.18% | 8.83% | 23.10% | 7.46% | 34.20% | 6.69% | 16.30% | 1.20% |
| 17:00 | 2.38% | 14.80% | 22.00% | 6.13% | 31.60% | 7.00% | 15.00% | 1.10% |
| 17:10 | 2.39% | 15.80% | 21.60% | 5.97% | 31.70% | 6.62% | 14.90% | 1.04% |
| 17:20 | 2.22% | 16.90% | 21.30% | 5.78% | 31.20% | 6.02% | 15.40% | 1.20% |
| 17:30 | 1.93% | 21.10% | 22.00% | 5.50% | 28.30% | 5.97% | 14.00% | 1.17% |
| 17:40 | 1.79% | 21.70% | 21.20% | 5.58% | 28.70% | 5.98% | 14.10% | 0.90% |
| 17:50 | 1.69% | 23.50% | 20.80% | 5.42% | 27.80% | 6.59% | 13.50% | 0.83% |
| 18:00 | 2.01% | 30.80% | 16.70% | 4.47% | 25.40% | 5.32% | 14.40% | 0.92% |
| 18:10 | 1.91% | 31.90% | 14.50% | 4.36% | 26.10% | 5.29% | 15.00% | 1.01% |
| 18:20 | 2.03% | 33.30% | 13.60% | 4.17% | 26.20% | 3.78% | 16.20% | 0.71% |
| 18:30 | 1.91% | 30.70% | 11.90% | 3.82% | 26.30% | 4.03% | 20.40% | 0.97% |
| 18:40 | 1.85% | 28.60% | 11.70% | 3.71% | 26.70% | 4.35% | 22.00% | 1.21% |
| 18:50 | 1.84% | 26.90% | 11.30% | 3.73% | 27.70% | 4.10% | 23.30% | 0.97% |
| 19:00 | 1.61% | 22.80% | 9.61% | 3.60% | 29.40% | 4.11% | 27.50% | 1.41% |
| 19:10 | 1.64% | 21.50% | 8.93% | 3.52% | 30.30% | 4.33% | 28.80% | 0.95% |
| 19:20 | 1.66% | 20.20% | 7.62% | 3.50% | 31.50% | 4.48% | 30.10% | 0.93% |
| 19:30 | 1.74% | 16.60% | 6.88% | 3.70% | 32.40% | 4.42% | 33.30% | 0.99% |
| 19:40 | 1.76% | 15.80% | 6.96% | 3.68% | 32.00% | 4.16% | 34.50% | 1.10% |
| 19:50 | 1.75% | 15.00% | 6.09% | 3.63% | 32.70% | 3.91% | 35.80% | 1.06% |
| 20:00 | 1.92% | 11.60% | 3.35% | 3.21% | 34.00% | 4.25% | 40.50% | 1.27% |
| 20:10 | 1.89% | 10.90% | 3.01% | 3.26% | 34.50% | 3.82% | 41.40% | 1.22% |
| 20:20 | 1.76% | 10.30% | 2.57% | 3.18% | 34.90% | 3.58% | 42.30% | 1.46% |
| 20:30 | 1.88% | 8.33% | 2.13% | 3.08% | 35.50% | 3.58% | 44.50% | 1.05% |
| 20:40 | 2.03% | 7.73% | 1.98% | 3.17% | 35.60% | 3.48% | 45.00% | 0.96% |
| 20:50 | 2.07% | 7.12% | 2.14% | 3.29% | 35.70% | 3.35% | 45.70% | 0.62% |
| 21:00 | 3.44% | 5.61% | 2.46% | 2.60% | 34.30% | 3.39% | 47.30% | 0.91% |
| 21:10 | 3.51% | 5.37% | 2.48% | 2.64% | 34.30% | 3.19% | 47.80% | 0.80% |
| 21:20 | 3.87% | 5.21% | 2.32% | 2.63% | 33.80% | 3.01% | 48.50% | 0.69% |
| 21:30 | 5.05% | 4.50% | 1.89% | 2.27% | 33.70% | 2.54% | 49.20% | 0.88% |
| 21:40 | 5.35% | 4.37% | 1.94% | 2.21% | 33.30% | 2.63% | 49.50% | 0.69% |
| 21:50 | 5.69% | 4.28% | 1.76% | 2.23% | 33.00% | 2.54% | 49.80% | 0.73% |
| 22:00 | 10.90% | 4.90% | 1.28% | 1.83% | 30.80% | 2.54% | 46.40% | 1.33% |
| 22:10 | 12.10% | 4.52% | 1.54% | 1.78% | 30.20% | 2.32% | 46.10% | 1.38% |
| 22:20 | 14.10% | 3.92% | 1.39% | 1.79% | 30.00% | 1.95% | 45.40% | 1.51% |
| 22:30 | 19.30% | 5.13% | 1.31% | 1.73% | 27.60% | 2.34% | 40.80% | 1.82% |
| 22:40 | 21.80% | 4.85% | 1.21% | 1.71% | 27.20% | 2.04% | 39.70% | 1.59% |
| 22:50 | 23.90% | 5.27% | 0.89% | 1.65% | 26.40% | 1.91% | 38.50% | 1.46% |
| 23:00 | 36.00% | 6.72% | 0.88% | 1.27% | 21.40% | 2.26% | 29.60% | 1.90% |
| 23:10 | 39.20% | 6.33% | 0.60% | 1.16% | 20.50% | 2.19% | 28.20% | 1.77% |
| 23:20 | 43.10% | 5.80% | 0.49% | 1.11% | 19.50% | 2.17% | 26.50% | 1.39% |
| 23:30 | 51.30% | 6.01% | 0.25% | 0.97% | 16.60% | 2.13% | 21.30% | 1.42% |
| 23:40 | 54.70% | 4.76% | 0.28% | 0.94% | 15.70% | 2.22% | 20.30% | 1.13% |
| 23:50 | 58.20% | 4.61% | 0.23% | 0.92% | 14.60% | 2.28% | 18.10% | 1.10% |
| 00:00 | 68.50% | 3.64% | 0.07% | 0.82% | 11.30% | 2.34% | 12.20% | 1.10% |
| 00:10 | 72.00% | 2.80% | 0.17% | 0.75% | 10.40% | 1.83% | 11.40% | 0.65% |
| 00:20 | 74.60% | 2.14% | 0.10% | 0.72% | 10.10% | 1.56% | 10.20% | 0.52% |
| 00:30 | 79.50% | 1.71% | 0.15% | 0.58% | 8.06% | 1.77% | 7.76% | 0.47% |
| 00:40 | 80.90% | 1.64% | 0.15% | 0.58% | 7.69% | 1.62% | 7.13% | 0.33% |
| 00:50 | 81.90% | 1.78% | 0.12% | 0.58% | 7.29% | 1.30% | 6.90% | 0.12% |
| 01:00 | 85.80% | 1.62% | 0.04% | 0.52% | 5.82% | 1.13% | 4.93% | 0.13% |
| 01:10 | 87.40% | 1.08% | 0.00% | 0.52% | 5.44% | 1.00% | 4.35% | 0.20% |
| 01:20 | 88.00% | 0.95% | 0.13% | 0.52% | 5.21% | 0.99% | 3.85% | 0.33% |
| 01:30 | 89.10% | 1.42% | 0.00% | 0.52% | 4.52% | 0.84% | 3.11% | 0.46% |
| 01:40 | 90.10% | 0.89% | 0.15% | 0.52% | 4.32% | 0.76% | 2.84% | 0.40% |
| 01:50 | 90.50% | 1.02% | 0.07% | 0.52% | 4.30% | 0.67% | 2.61% | 0.35% |
| 02:00 | 92.70% | 1.28% | 0.05% | 0.47% | 3.30% | 0.46% | 1.72% | 0.06% |
| 02:10 | 93.40% | 0.79% | 0.00% | 0.47% | 3.11% | 0.46% | 1.68% | 0.06% |
| 02:20 | 93.80% | 0.94% | 0.00% | 0.47% | 3.13% | 0.32% | 1.34% | 0.03% |
| 02:30 | 94.60% | 0.78% | 0.00% | 0.47% | 2.88% | 0.29% | 0.95% | 0.02% |
| 02:40 | 95.00% | 0.51% | 0.00% | 0.47% | 2.80% | 0.29% | 0.93% | 0.02% |
| 02:50 | 95.30% | 0.30% | 0.00% | 0.47% | 2.70% | 0.24% | 0.93% | 0.02% |
| 03:00 | 96.30% | 0.37% | 0.02% | 0.31% | 2.00% | 0.43% | 0.60% | 0.00% |
| 03:10 | 96.40% | 0.46% | 0.02% | 0.36% | 1.78% | 0.44% | 0.49% | 0.00% |
| 03:20 | 96.70% | 0.25% | 0.02% | 0.36% | 1.78% | 0.38% | 0.49% | 0.00% |
| 03:30 | 96.80% | 0.68% | 0.02% | 0.36% | 1.53% | 0.21% | 0.39% | 0.00% |
| 03:40 | 97.20% | 0.32% | 0.02% | 0.36% | 1.58% | 0.17% | 0.39% | 0.00% |
| 03:50 | 97.20% | 0.33% | 0.02% | 0.36% | 1.56% | 0.12% | 0.39% | 0.00% |
| zondag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 97.60% | 0.50% | 0.03% | 0.46% | 0.48% | 0.29% | 0.66% | 0.02% |
| 04:10 | 97.70% | 0.45% | 0.00% | 0.46% | 0.51% | 0.27% | 0.61% | 0.02% |
| 04:20 | 97.60% | 0.54% | 0.00% | 0.48% | 0.51% | 0.22% | 0.65% | 0.00% |
| 04:30 | 97.50% | 0.64% | 0.00% | 0.46% | 0.63% | 0.10% | 0.65% | 0.00% |
| 04:40 | 97.60% | 0.55% | 0.04% | 0.46% | 0.62% | 0.14% | 0.63% | 0.00% |
| 04:50 | 97.50% | 0.58% | 0.04% | 0.46% | 0.60% | 0.16% | 0.63% | 0.00% |
| 05:00 | 97.70% | 0.69% | 0.04% | 0.46% | 0.52% | 0.15% | 0.41% | 0.02% |
| 05:10 | 97.70% | 0.72% | 0.00% | 0.48% | 0.44% | 0.13% | 0.46% | 0.04% |
| 05:20 | 97.70% | 0.70% | 0.00% | 0.48% | 0.44% | 0.18% | 0.46% | 0.04% |
| 05:30 | 97.70% | 0.75% | 0.02% | 0.48% | 0.40% | 0.18% | 0.44% | 0.04% |
| 05:40 | 97.60% | 0.80% | 0.00% | 0.48% | 0.44% | 0.16% | 0.50% | 0.04% |
| 05:50 | 97.60% | 0.86% | 0.00% | 0.48% | 0.40% | 0.19% | 0.50% | 0.02% |
| 06:00 | 96.60% | 1.14% | 0.00% | 0.60% | 0.48% | 0.47% | 0.71% | 0.00% |
| 06:10 | 96.20% | 1.44% | 0.00% | 0.60% | 0.49% | 0.46% | 0.85% | 0.00% |
| 06:20 | 95.90% | 1.41% | 0.04% | 0.67% | 0.57% | 0.59% | 0.83% | 0.00% |
| 06:30 | 94.70% | 2.32% | 0.15% | 0.72% | 0.57% | 0.70% | 0.82% | 0.03% |
| 06:40 | 94.40% | 2.43% | 0.14% | 0.78% | 0.61% | 0.71% | 0.91% | 0.00% |
| 06:50 | 93.50% | 2.62% | 0.37% | 0.82% | 0.65% | 0.80% | 1.21% | 0.00% |
| 07:00 | 89.40% | 4.53% | 0.47% | 1.18% | 1.15% | 0.84% | 2.33% | 0.06% |
| 07:10 | 88.40% | 4.82% | 0.81% | 1.16% | 1.16% | 1.05% | 2.42% | 0.15% |
| 07:20 | 87.30% | 5.69% | 0.61% | 1.29% | 1.29% | 1.02% | 2.66% | 0.17% |
| 07:30 | 82.10% | 9.24% | 0.85% | 1.53% | 1.65% | 1.24% | 3.36% | 0.04% |
| 07:40 | 80.80% | 9.70% | 1.09% | 1.72% | 1.69% | 1.12% | 3.71% | 0.13% |
| 07:50 | 79.60% | 10.30% | 1.09% | 1.85% | 1.90% | 1.15% | 3.93% | 0.23% |
| 08:00 | 68.30% | 17.20% | 2.20% | 2.41% | 3.09% | 1.14% | 5.36% | 0.24% |
| 08:10 | 65.90% | 18.40% | 2.62% | 2.43% | 3.45% | 1.38% | 5.56% | 0.31% |
| 08:20 | 63.20% | 19.60% | 2.46% | 2.48% | 4.19% | 1.66% | 6.20% | 0.27% |
| 08:30 | 52.50% | 24.20% | 4.34% | 2.89% | 5.39% | 2.40% | 7.98% | 0.32% |
| 08:40 | 50.60% | 24.70% | 4.47% | 3.04% | 5.65% | 2.63% | 8.28% | 0.63% |
| 08:50 | 48.70% | 24.20% | 4.99% | 3.19% | 6.50% | 2.91% | 8.83% | 0.63% |
| 09:00 | 36.00% | 30.20% | 6.58% | 3.83% | 9.23% | 3.29% | 9.76% | 1.08% |
| 09:10 | 34.50% | 28.30% | 7.10% | 3.86% | 11.00% | 3.95% | 9.88% | 1.40% |
| 09:20 | 32.60% | 27.90% | 7.56% | 3.94% | 12.50% | 3.74% | 10.30% | 1.55% |
| 09:30 | 26.80% | 27.80% | 8.06% | 4.15% | 15.60% | 3.80% | 12.50% | 1.22% |
| 09:40 | 25.50% | 25.60% | 9.23% | 4.21% | 16.40% | 3.86% | 13.60% | 1.58% |
| 09:50 | 24.50% | 24.70% | 9.82% | 4.25% | 17.20% | 4.14% | 14.30% | 1.17% |
| 10:00 | 16.60% | 24.60% | 12.00% | 4.70% | 20.60% | 4.53% | 15.70% | 1.31% |
| 10:10 | 15.80% | 23.00% | 12.00% | 4.81% | 22.00% | 4.25% | 16.70% | 1.39% |
| 10:20 | 15.20% | 21.20% | 13.10% | 5.04% | 22.30% | 4.35% | 17.30% | 1.49% |
| 10:30 | 12.40% | 19.20% | 13.60% | 5.26% | 25.90% | 4.97% | 16.80% | 1.78% |
| 10:40 | 11.80% | 18.60% | 13.50% | 5.40% | 26.60% | 5.10% | 17.30% | 1.66% |
| 10:50 | 11.70% | 17.30% | 13.80% | 5.56% | 27.70% | 4.88% | 17.60% | 1.44% |
| 11:00 | 7.77% | 17.00% | 14.30% | 5.79% | 30.20% | 5.85% | 17.60% | 1.49% |
| 11:10 | 7.53% | 16.10% | 15.20% | 5.89% | 31.30% | 5.12% | 17.70% | 1.16% |
| 11:20 | 7.18% | 15.40% | 15.40% | 5.92% | 31.60% | 5.11% | 18.00% | 1.32% |
| 11:30 | 6.08% | 15.00% | 16.00% | 6.02% | 31.40% | 6.19% | 17.80% | 1.46% |
| 11:40 | 6.15% | 15.20% | 16.30% | 6.04% | 31.60% | 5.62% | 17.80% | 1.33% |
| 11:50 | 5.87% | 15.30% | 16.90% | 6.06% | 30.70% | 6.18% | 17.50% | 1.50% |
| 12:00 | 3.65% | 19.50% | 17.10% | 5.80% | 29.70% | 6.51% | 16.30% | 1.44% |
| 12:10 | 3.38% | 20.70% | 16.90% | 5.98% | 29.20% | 5.98% | 16.30% | 1.52% |
| 12:20 | 3.41% | 20.90% | 16.10% | 5.72% | 29.70% | 5.85% | 17.00% | 1.33% |
| 12:30 | 3.20% | 22.40% | 16.20% | 5.83% | 28.20% | 5.71% | 17.20% | 1.24% |
| 12:40 | 3.15% | 21.80% | 16.60% | 5.87% | 28.80% | 5.28% | 17.20% | 1.22% |
| 12:50 | 3.17% | 21.80% | 16.50% | 5.79% | 28.90% | 5.53% | 17.20% | 1.13% |
| 13:00 | 3.23% | 18.90% | 15.90% | 6.24% | 29.90% | 6.37% | 17.90% | 1.47% |
| 13:10 | 3.06% | 17.60% | 16.60% | 6.40% | 31.00% | 5.83% | 18.20% | 1.32% |
| 13:20 | 3.27% | 16.00% | 16.70% | 6.61% | 31.90% | 5.21% | 19.00% | 1.39% |
| 13:30 | 3.24% | 12.50% | 17.00% | 6.66% | 34.20% | 6.45% | 18.80% | 1.18% |
| 13:40 | 3.27% | 11.40% | 16.80% | 6.66% | 34.40% | 6.64% | 19.90% | 0.93% |
| 13:50 | 3.44% | 10.70% | 16.80% | 6.69% | 34.90% | 6.44% | 20.10% | 0.92% |
| 14:00 | 3.62% | 8.69% | 15.80% | 6.63% | 37.20% | 6.88% | 19.90% | 1.27% |
| 14:10 | 3.63% | 8.37% | 15.90% | 6.73% | 38.10% | 6.58% | 19.50% | 1.16% |
| 14:20 | 3.50% | 8.69% | 15.60% | 6.74% | 38.70% | 6.17% | 19.50% | 1.10% |
| 14:30 | 3.54% | 7.51% | 14.70% | 6.57% | 40.90% | 6.30% | 19.30% | 1.09% |
| 14:40 | 3.59% | 7.10% | 14.50% | 6.58% | 41.40% | 6.18% | 19.80% | 0.88% |
| 14:50 | 3.64% | 6.71% | 14.50% | 6.66% | 42.30% | 5.92% | 19.40% | 0.85% |
| 15:00 | 3.39% | 6.08% | 13.50% | 6.78% | 44.40% | 6.37% | 18.60% | 0.99% |
| 15:10 | 3.27% | 6.41% | 13.30% | 6.74% | 44.30% | 6.43% | 18.80% | 0.74% |
| 15:20 | 3.29% | 6.24% | 13.10% | 6.70% | 45.00% | 5.95% | 19.00% | 0.68% |
| 15:30 | 3.10% | 6.22% | 13.30% | 6.51% | 45.70% | 5.66% | 18.60% | 0.92% |
| 15:40 | 2.94% | 6.24% | 13.10% | 6.32% | 46.40% | 5.22% | 18.80% | 0.89% |
| 15:50 | 3.10% | 6.14% | 13.10% | 6.37% | 46.80% | 4.74% | 19.00% | 0.78% |
| 16:00 | 2.58% | 6.55% | 13.60% | 5.85% | 45.20% | 5.87% | 19.30% | 1.01% |
| 16:10 | 2.37% | 6.55% | 13.60% | 5.76% | 45.50% | 6.19% | 19.20% | 0.84% |
| 16:20 | 2.38% | 6.50% | 14.30% | 5.63% | 45.60% | 5.84% | 18.80% | 0.98% |
| 16:30 | 2.27% | 7.12% | 15.20% | 5.62% | 43.20% | 6.41% | 18.70% | 1.38% |
| 16:40 | 2.29% | 6.62% | 15.00% | 5.30% | 43.60% | 6.52% | 19.50% | 1.12% |
| 16:50 | 2.22% | 7.35% | 15.20% | 5.35% | 42.00% | 7.06% | 19.80% | 0.97% |
| 17:00 | 1.76% | 13.00% | 17.90% | 4.99% | 36.40% | 5.96% | 18.90% | 1.12% |
| 17:10 | 1.75% | 13.70% | 17.90% | 4.86% | 35.90% | 5.75% | 19.30% | 0.78% |
| 17:20 | 1.85% | 14.70% | 18.50% | 4.76% | 34.50% | 6.11% | 18.70% | 0.86% |
| 17:30 | 1.33% | 20.40% | 17.80% | 4.66% | 31.90% | 5.38% | 17.70% | 0.82% |
| 17:40 | 1.37% | 22.50% | 17.00% | 4.66% | 30.80% | 4.92% | 17.70% | 1.03% |
| 17:50 | 1.45% | 23.70% | 16.70% | 4.52% | 29.30% | 5.22% | 18.20% | 0.95% |
| 18:00 | 1.19% | 30.70% | 14.40% | 3.39% | 25.60% | 4.85% | 19.00% | 0.86% |
| 18:10 | 1.13% | 32.00% | 13.60% | 3.53% | 25.90% | 4.08% | 19.30% | 0.63% |
| 18:20 | 1.18% | 32.20% | 12.60% | 3.52% | 25.70% | 4.03% | 20.30% | 0.48% |
| 18:30 | 1.44% | 29.70% | 11.20% | 3.31% | 25.90% | 4.33% | 23.70% | 0.46% |
| 18:40 | 1.44% | 29.30% | 10.70% | 3.47% | 26.30% | 4.05% | 24.10% | 0.58% |
| 18:50 | 1.52% | 27.80% | 10.40% | 3.46% | 26.70% | 4.02% | 25.30% | 0.83% |
| 19:00 | 1.43% | 23.20% | 8.06% | 3.75% | 26.90% | 3.58% | 32.00% | 1.14% |
| 19:10 | 1.52% | 22.10% | 7.48% | 3.75% | 27.20% | 3.09% | 33.80% | 1.14% |
| 19:20 | 1.50% | 20.50% | 6.82% | 3.92% | 27.00% | 3.36% | 35.90% | 0.92% |
| 19:30 | 1.40% | 15.00% | 6.72% | 3.98% | 27.00% | 3.84% | 40.80% | 1.28% |
| 19:40 | 1.52% | 13.60% | 6.21% | 3.86% | 27.40% | 3.70% | 42.60% | 1.19% |
| 19:50 | 1.47% | 13.00% | 6.01% | 3.94% | 26.60% | 4.34% | 43.30% | 1.41% |
| 20:00 | 1.41% | 8.94% | 5.04% | 3.96% | 25.40% | 4.53% | 49.20% | 1.53% |
| 20:10 | 1.45% | 8.09% | 4.47% | 3.82% | 25.60% | 4.51% | 50.50% | 1.55% |
| 20:20 | 1.53% | 7.07% | 3.62% | 3.82% | 26.30% | 3.94% | 52.20% | 1.47% |
| 20:30 | 2.20% | 5.24% | 2.88% | 3.48% | 25.60% | 2.79% | 56.50% | 1.28% |
| 20:40 | 2.20% | 4.46% | 2.71% | 3.57% | 25.30% | 2.87% | 57.50% | 1.39% |
| 20:50 | 2.32% | 4.62% | 2.35% | 3.56% | 25.00% | 2.97% | 57.50% | 1.71% |
| 21:00 | 5.04% | 3.89% | 2.11% | 3.22% | 23.50% | 2.69% | 58.00% | 1.55% |
| 21:10 | 5.46% | 3.68% | 1.84% | 3.26% | 23.10% | 2.57% | 58.60% | 1.48% |
| 21:20 | 5.94% | 3.28% | 1.89% | 3.30% | 22.90% | 2.34% | 58.90% | 1.39% |
| 21:30 | 8.76% | 4.97% | 1.98% | 2.78% | 21.90% | 2.17% | 55.90% | 1.62% |
| 21:40 | 9.95% | 4.95% | 1.96% | 2.83% | 21.30% | 2.02% | 55.40% | 1.55% |
| 21:50 | 11.30% | 4.74% | 1.78% | 2.70% | 20.60% | 2.07% | 55.50% | 1.36% |
| 22:00 | 20.50% | 6.56% | 1.60% | 2.31% | 17.00% | 2.03% | 48.10% | 1.93% |
| 22:10 | 23.30% | 5.79% | 1.62% | 2.28% | 15.70% | 1.93% | 47.50% | 1.77% |
| 22:20 | 26.70% | 5.85% | 1.43% | 2.12% | 15.40% | 1.75% | 44.70% | 2.00% |
| 22:30 | 37.40% | 7.25% | 1.51% | 1.76% | 12.40% | 1.74% | 35.60% | 2.37% |
| 22:40 | 42.10% | 6.29% | 1.40% | 1.83% | 11.70% | 1.66% | 33.00% | 1.95% |
| 22:50 | 46.50% | 5.87% | 1.19% | 1.78% | 11.60% | 1.01% | 30.10% | 1.87% |
| 23:00 | 60.30% | 5.86% | 0.87% | 1.24% | 8.04% | 1.01% | 21.10% | 1.64% |
| 23:10 | 64.80% | 4.47% | 0.77% | 1.06% | 7.34% | 0.93% | 19.10% | 1.52% |
| 23:20 | 68.50% | 3.22% | 0.61% | 1.01% | 6.60% | 0.83% | 17.80% | 1.49% |
| 23:30 | 74.10% | 3.71% | 0.59% | 0.80% | 5.45% | 0.59% | 13.50% | 1.26% |
| 23:40 | 76.40% | 3.46% | 0.46% | 0.76% | 5.21% | 0.56% | 12.30% | 0.82% |
| 23:50 | 78.40% | 3.53% | 0.36% | 0.78% | 4.39% | 0.39% | 10.80% | 1.39% |
| 00:00 | 85.00% | 3.57% | 0.26% | 0.62% | 2.89% | 0.36% | 6.23% | 1.07% |
| 00:10 | 87.90% | 2.78% | 0.24% | 0.62% | 2.54% | 0.23% | 5.21% | 0.47% |
| 00:20 | 90.00% | 1.79% | 0.18% | 0.57% | 2.24% | 0.33% | 4.58% | 0.34% |
| 00:30 | 92.20% | 1.13% | 0.19% | 0.57% | 1.97% | 0.19% | 3.54% | 0.26% |
| 00:40 | 92.80% | 1.06% | 0.22% | 0.57% | 1.87% | 0.11% | 3.08% | 0.29% |
| 00:50 | 93.30% | 1.08% | 0.14% | 0.57% | 1.63% | 0.09% | 2.91% | 0.27% |
| 01:00 | 94.80% | 0.88% | 0.21% | 0.57% | 1.17% | 0.06% | 2.09% | 0.18% |
| 01:10 | 95.10% | 0.77% | 0.10% | 0.54% | 1.15% | 0.08% | 2.05% | 0.19% |
| 01:20 | 95.40% | 0.87% | 0.08% | 0.54% | 1.10% | 0.02% | 1.87% | 0.16% |
| 01:30 | 96.00% | 0.78% | 0.05% | 0.50% | 1.08% | 0.09% | 1.37% | 0.09% |
| 01:40 | 96.30% | 0.69% | 0.08% | 0.50% | 0.99% | 0.09% | 1.24% | 0.12% |
| 01:50 | 96.50% | 0.71% | 0.05% | 0.50% | 0.99% | 0.09% | 1.08% | 0.05% |
| 02:00 | 97.50% | 0.73% | 0.05% | 0.50% | 0.72% | 0.00% | 0.52% | 0.02% |
| 02:10 | 97.70% | 0.73% | 0.05% | 0.43% | 0.75% | 0.00% | 0.36% | 0.02% |
| 02:20 | 97.80% | 0.69% | 0.05% | 0.43% | 0.75% | 0.00% | 0.26% | 0.02% |
| 02:30 | 98.30% | 0.53% | 0.05% | 0.43% | 0.49% | 0.00% | 0.22% | 0.02% |
| 02:40 | 98.30% | 0.50% | 0.05% | 0.43% | 0.49% | 0.00% | 0.22% | 0.02% |
| 02:50 | 98.30% | 0.49% | 0.05% | 0.43% | 0.49% | 0.00% | 0.22% | 0.02% |
| 03:00 | 98.30% | 0.50% | 0.02% | 0.38% | 0.49% | 0.00% | 0.28% | 0.02% |
| 03:10 | 98.20% | 0.47% | 0.02% | 0.43% | 0.49% | 0.00% | 0.38% | 0.02% |
| 03:20 | 98.20% | 0.51% | 0.02% | 0.43% | 0.49% | 0.00% | 0.35% | 0.02% |
| 03:30 | 98.20% | 0.48% | 0.00% | 0.43% | 0.49% | 0.00% | 0.34% | 0.02% |
| 03:40 | 98.10% | 0.57% | 0.00% | 0.43% | 0.49% | 0.00% | 0.34% | 0.02% |
| 03:50 | 98.10% | 0.60% | 0.02% | 0.43% | 0.44% | 0.06% | 0.32% | 0.02% |
Bron:NLO/NOM/SKO/PMA/SCP (Media:Tijd TBO’18)
Dagelijkse routine
De figuur hierboven laat zien waaraan mensen gedurende een doordeweekse dag hun tijd besteden. De meeste mensen staan op rond 7.00-7.30 uur en beginnen dan met eten en persoonlijke verzorging (douchen, aankleden, tandenpoetsen, enz.). Vervolgens gaan mensen op pad en zien we een kleine piek in ‘onderweg zijn’, waarna iets minder dan de helft van de bevolking zich tussen 9.00 uur en 17.00 uur bezighoudt met werk of studie. Rond het middaguur is lunchtijd duidelijk zichtbaar en na de werkdag is het tijd voor avondeten. Daarna, vanaf ongeveer 19.00 uur ’s avonds, zijn de meeste Nederlanders met media bezig, vooral op ‘primetime’: tussen 19.30 uur en 22.00 uur. Vanaf ongeveer 22.30 uur gaan de meeste mensen naar bed. Deze dagelijkse routine is vrijwel onveranderd in vergelijking met eerdere edities van dit onderzoek en uit algemeen tijdsbestedingsonderzoek blijkt ook dat dit soort collectieve ritmes aan weinig verandering onderhevig zijn. Ondanks alle ‘on demand’-diensten en 24-uursmediaprogrammering besteden de meeste mensen op een doordeweekse dag ’s avonds tijd aan media. Op het piekmoment (21.20 uur) is 53% met media bezig.
In het weekend ziet het mediagebruik er niet heel anders uit. Overdag heeft werk/studie plaatsgemaakt voor vrijetijdsactiviteiten (zoals luieren, bezoekjes, sport, hobby’s, culturele activiteiten). Ook wordt er gedurende de dag meer gebruikgemaakt van media dan doordeweeks, maar is de echte piek met 59% op zondagavond om 21.20 uur te zien.
Multitasken
In de vorige editie van Media:Tijd (Wennekers et al. 2016) besteedden we extra aandacht aan multitasken. Media gebruiken we namelijk vaak tijdens andere bezigheden, zoals muziek luisteren tijdens het sporten of het huishouden, lezen in de trein, of whatsappen tijdens het televisiekijken. Sterker nog, mediatijd wordt meer gecombineerd met andere activiteiten dan als iets wat op zichzelf staat. In 2015 besteedden Nederlanders bijna 3 uur per dag exclusief aan media, maar ongeveer 4,5 uur aan media in combinatie met een andere activiteit (inclusief media gecombineerd met andere media). Deze verhouding verschilt nauwelijks van die in 2013. Luisteren en communiceren zijn bij uitstek media om te multitasken, terwijl kijken en lezen meestal als singletask wordt uitgevoerd. Luisteren en communiceren combineren mensen vooral met werk of studie, terwijl kijken en lezen juist vaak met andere ontspanningsactiviteiten worden gecombineerd.
Mediagebruik gedurende de dag
Binnen het mediagebruik zijn er enkele typische patronen gedurende de dag te ontwaren. Wanneer mensen kijken, luisteren of lezen is grotendeels aan bepaalde dagdelen te koppelen. Dit is weergegeven in de figuur hierna.
Bron:NLO/NOM/SKO/PMA/SCP (Media:Tijd TBO’18)
Gedurende de dag heeft het luisteren naar media de voorkeur. Rond de 20% van de Nederlanders luistert gedurende de dag naar media. Radio of muziek luisteren zijn bij uitstek manieren van mediagebruik die op de achtergrond plaatsvinden in combinatie met andere algemene activiteiten, zoals werk of studie (zogenoemd ‘multitasken’). Ook is te zien dat het lezen in de ochtend belangrijker is dan gedurende de dag of ’s avonds. Dit gaat meestal om het lezen van nieuws tijdens het ontbijt. Aan het eind van de middag neemt het luisteren af en gaan veel mensen kijken. Op primetime (de tijd tussen half acht en tien uur 's avonds) kijkt meer dan de helft van de respondenten. De andere media zijn redelijk gelijkmatig over de dag verspreid, al is er bij alle media behalve tv een dipje te zien rond 18.00 uur, wanneer de meeste mensen eten. Dan wordt er even niet geluisterd, gelezen, gecommuniceerd of gegamed. In de figuur hiervoor was te zien dat de meeste Nederlanders ’s avonds media gebruiken en uit deze gegevens blijkt dat dit voornamelijk om het kijken gaat. Dit kan televisie zijn, maar ook het terugkijken van een televisieprogramma of het streamen van een film of serie. Deze gemiddelde routines zijn tussen 2013 en 2018 nauwelijks veranderd, ondanks de verdere opkomst van mobiele media-apparatuur met toegang tot internet, zoals smartphones, tablets, laptops en e-readers.
Totaal mediagebruik
Door de jaren heen zien we ook weinig verschil in hoeveel tijd mensen aan verschillende media-activiteiten besteden, zoals de figuur hierna weergeeft. In deze figuur zijn zowel week- als weekenddagen meegenomen, en is de mediatijd berekend voor een gemiddelde dag (maandag t/m zondag).
Tijd besteed aan media-activiteiten
Bron:NLO/NOM/SKO/PMA/SCP (Media:Tijd TBO’18)
In totaal is de tijd die mensen gemiddeld op een dag aan media besteden nagenoeg gelijk gebleven: in 2015 was het 8 uur en 33 minuten en in 2018 was dit 8 uur en 23 minuten. Kijken en luisteren zijn duidelijk de vormen van media waar mensen de meeste tijd aan besteden. Daarna lezen en communiceren. Tussen 2013 en 2018 is er een daling te zien bij het luisteren en bij het lezen, hoewel laatstgenoemde tussen de twee meest recente metingen niet verder is gedaald. Het luisteren is van gemiddeld 2 uur en 48 minuten in 2013 gedaald naar 2 uur en 32 minuten in 2018 en lezen van 42 minuten naar 36 minuten. Het internetgebruik is nagenoeg gelijk gebleven.
Mediagebruik, naar achtergrondkenmerken
Bron:NLO/NOM/SKO/PMA/SCP (Media:Tijd TBO’18)
Groepen Nederlanders gaan verschillend met media om. Er zijn bijvoorbeeld opvallende verschillen tussen mannen en vrouwen. Vrouwen besteden in totaal minder tijd aan media en dit verschil is inmiddels gemiddeld bijna een uur op een dag (8 uur en 52 minuten voor mannen, 7 uur en 54 minuten voor vrouwen). Vrouwen luisteren en gamen vooral minder dan mannen, maar ze lezen en communiceren ongeveer evenveel. Tussen 2013 en 2018 is te zien dat vooral de mediatijd van vrouwen met 31 minuten is afgenomen. Dit komt vooral door een grote daling van de media-activiteit luisteren door vrouwen. We hebben in de data en de beschikbare literatuur hiervoor geen afdoende verklaring gevonden.
Nog duidelijker dan de verschillen tussen mannen en vrouwen zijn de verschillen in mediagebruik tussen leeftijdsgroepen. Er tekenen zich twee groepen af: tieners en jongvolwassenen (13-34 jaar) enerzijds, en 50-plussers anderzijds, waarbij de middengroep (35-49 jaar) in sommige opzichten meer op de 50-plussers lijkt en in andere opzichten meer op de tieners en jongvolwassenen. De tieners en jongvolwassenen besteden gemiddeld zo’n 7,5 tot 8 uur aan media op een dag en de 50-plussers besteden ongeveer 9 uur op een dag aan media. Ook zijn er duidelijke verschillen in de manier waarop de verschillende leeftijdsgroepen media gebruiken. De 50-plussers en nog sterker de 65-plussers kijken en lezen aanzienlijk meer dan tieners en jongvolwassenen.
De verschillen in het kijkgedrag tussen de jongere en oudere leeftijdsgroepen zijn ook groter geworden door de jaren heen. Ouderen zijn iets meer gaan kijken en jongeren iets minder. Tieners en jongvolwassenen communiceren en gamen juist meer dan de andere leeftijdsgroepen. Luisteren is voornamelijk populair onder mensen tussen de 35 en 64 jaar.
Er zijn ook verschillen in mediagebruik tussen mensen met verschillende opleidingsniveaus. In het totale mediagebruik verschillen hoger- en lageropgeleiden niet, maar wel in de verdeling tussen de verschillende manier van mediagebruik. Lageropgeleiden besteden gemiddeld op een dag zo’n 8 uur en 52 minuten aan media en hogeropgeleiden 8 uur en 21 minuten. Verschillen doen zich vooral voor in het kijk- en luistergedrag. Lageropgeleiden kijken ruim 1 uur en 15 minuten meer dan hogeropgeleiden. Hogeropgeleiden communiceren meer via media en maken meer gebruik van internet dan de groep lageropgeleiden. Lezen is ongeveer gelijk over de opleidingsgroepen verdeeld.
Deze kaart citeren
Schaper, J.C., A.M. Wennekers en J. de Haan (2019). Media binnen tijdsbesteding. In: Trends in Media:Tijd. Geraadpleegd op [datum vandaag] via https://digitaal.scp.nl/trends-in-mediatijd/media-binnen-tijdsbesteding.
Informatie noten
Radio, eigen muziek/audio, of muziek/audio via internet.
We onderscheiden boeken, tijdschrift, dagblad, huis-aan-huisbladen en overig, ongeacht het apparaat waarop wordt gelezen.
Televisieprogramma’s (zowel rechtstreeks als terugkijken), films, documentaires, series streamen (Netflix, HBO, e.d.) en internetfilmpjes (YouTube, Vimeo, e.d.). Die filmpjes kunnen kort zijn of lang zoals documentaires.
Het jaar 2013 hebben we hier niet vergeleken, omdat de methode is veranderd. Lees de onderzoeksmethode voor meer informatie.
De sterke daling van ‘overig internet’ en stijging van ‘overige media’ komt door een wijziging in de onderzoeksmethodiek in plaats van daadwerkelijke veranderingen in het internetgedrag. Zie de onderzoeksmethode voor meer informatie.