1 / 12
Tijd in kaart
De klok rond in Nederland
Het onderzoek Media:Tijd geeft gedetailleerd inzicht in de tijd die Nederlanders van 13 jaar en ouder aan media besteden. Daarnaast biedt het onderzoek een schat aan informatie over de manier waarop mensen de dag indelen. Daarin zijn collectieve ritmes te ontdekken. Zo houdt een groot deel van de bevolking rond 12:30 uur lunchpauze en is 18:00 uur voor veel mensen etenstijd. Rond 23:00 uur ligt het merendeel van de Nederlanders in bed. De routines verschillen wel per dag. Door verplichtingen als werk, school of studie begint de dag doordeweeks voor veel mensen vroeger dan in het weekend.
Trends in tijdsbesteding
Voor trends in de dagelijkse tijdsbesteding van Nederlanders blijft het reguliere Tijdsbestedingsonderzoek (TBO) dat het Sociaal en Cultureel Planbureau (SCP) sinds 1975 elke 5 jaar uitvoert de meest gedetailleerde bron. Het TBO besteedt veel aandacht aan deze min of meer vaste routines in veel dagelijkse bezigheden. Mensen kunnen tegenwoordig meer dan vroeger hun tijd zelf indelen. Toch slapen, eten en werken de meeste Nederlanders op dezelfde tijdstippen (Cloïn et al. 2013). Ook in eerdere tijdsbestedingsonderzoeken bleken collectieve ritmes slechts in beperkte mate te verschuiven (Breedveld et al. 2006; Van den Broek 2012).
Onverdeelde tijd voor media – zonder op hetzelfde moment nog iets anders te doen – is er op doordeweekse dagen vooral in de avond. Zondagavond bereikt het mediagebruik de grootste piek: dan is om 21.00 uur 61% van de bevolking met media bezig.
Algemene activiteiten gedurende de dag
| weekdag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 98.40% | 0.40% | 0.10% | 0.40% | 0.10% | 0.30% | 0.30% | 0.00% |
| 04:10 | 98.40% | 0.40% | 0.10% | 0.40% | 0.10% | 0.30% | 0.30% | 0.00% |
| 04:20 | 98.40% | 0.40% | 0.00% | 0.40% | 0.10% | 0.30% | 0.30% | 0.00% |
| 04:30 | 98.10% | 0.60% | 0.00% | 0.50% | 0.10% | 0.20% | 0.30% | 0.00% |
| 04:40 | 98.10% | 0.60% | 0.00% | 0.60% | 0.20% | 0.20% | 0.30% | 0.00% |
| 04:50 | 97.90% | 0.70% | 0.10% | 0.60% | 0.10% | 0.20% | 0.30% | 0.00% |
| 05:00 | 96.80% | 1.50% | 0.10% | 0.70% | 0.30% | 0.30% | 0.30% | 0.00% |
| 05:10 | 96.30% | 1.80% | 0.20% | 0.80% | 0.20% | 0.30% | 0.30% | 0.00% |
| 05:20 | 95.80% | 2.00% | 0.20% | 0.80% | 0.30% | 0.50% | 0.40% | 0.10% |
| 05:30 | 94.10% | 3.00% | 0.30% | 1.00% | 0.30% | 0.80% | 0.40% | 0.00% |
| 05:40 | 93.00% | 3.50% | 0.50% | 1.10% | 0.40% | 0.90% | 0.50% | 0.00% |
| 05:50 | 92.20% | 3.90% | 0.50% | 1.20% | 0.60% | 1.00% | 0.60% | 0.00% |
| 06:00 | 87.30% | 7.10% | 0.60% | 1.80% | 0.70% | 1.70% | 0.80% | 0.00% |
| 06:10 | 85.60% | 7.80% | 0.60% | 2.00% | 0.80% | 2.20% | 0.90% | 0.00% |
| 06:20 | 83.30% | 8.80% | 0.90% | 2.20% | 0.90% | 2.80% | 1.00% | 0.00% |
| 06:30 | 75.70% | 13.30% | 1.40% | 3.00% | 1.20% | 3.80% | 1.50% | 0.10% |
| 06:40 | 73.20% | 14.10% | 1.50% | 3.40% | 1.20% | 4.80% | 1.60% | 0.10% |
| 06:50 | 70.40% | 15.00% | 1.70% | 4.40% | 1.30% | 5.40% | 1.60% | 0.10% |
| 07:00 | 56.00% | 24.80% | 1.90% | 6.60% | 1.60% | 6.20% | 2.50% | 0.30% |
| 07:10 | 52.60% | 26.30% | 2.10% | 7.40% | 1.60% | 7.20% | 2.50% | 0.30% |
| 07:20 | 49.80% | 26.30% | 2.40% | 8.40% | 2.00% | 8.00% | 2.80% | 0.30% |
| 07:30 | 40.10% | 29.70% | 3.20% | 11.10% | 2.30% | 9.90% | 3.30% | 0.40% |
| 07:40 | 38.00% | 28.90% | 3.40% | 12.30% | 2.40% | 11.10% | 3.70% | 0.30% |
| 07:50 | 35.90% | 27.30% | 3.90% | 14.40% | 2.40% | 11.90% | 3.90% | 0.40% |
| 08:00 | 26.60% | 28.80% | 5.00% | 20.00% | 3.00% | 11.30% | 4.70% | 0.40% |
| 08:10 | 24.80% | 26.70% | 5.40% | 22.30% | 3.00% | 12.40% | 5.10% | 0.40% |
| 08:20 | 23.10% | 24.20% | 5.70% | 24.80% | 3.50% | 12.90% | 5.40% | 0.50% |
| 08:30 | 18.00% | 22.70% | 7.60% | 30.80% | 4.30% | 10.30% | 5.60% | 0.80% |
| 08:40 | 16.90% | 21.00% | 8.70% | 32.80% | 4.50% | 9.30% | 6.10% | 0.80% |
| 08:50 | 16.20% | 19.20% | 9.50% | 34.60% | 4.70% | 8.50% | 6.40% | 0.90% |
| 09:00 | 11.00% | 18.50% | 11.70% | 38.30% | 6.20% | 6.30% | 6.90% | 1.10% |
| 09:10 | 10.20% | 17.70% | 12.30% | 39.30% | 6.40% | 5.60% | 7.20% | 1.10% |
| 09:20 | 9.70% | 16.10% | 13.10% | 40.40% | 6.90% | 5.20% | 7.50% | 1.00% |
| 09:30 | 7.90% | 14.50% | 14.60% | 41.40% | 7.90% | 5.10% | 7.50% | 1.10% |
| 09:40 | 7.70% | 13.30% | 15.00% | 42.10% | 8.20% | 4.90% | 7.80% | 1.10% |
| 09:50 | 7.40% | 12.40% | 15.10% | 42.80% | 8.70% | 4.80% | 7.70% | 1.10% |
| 10:00 | 4.80% | 12.00% | 15.50% | 43.30% | 10.50% | 4.60% | 8.10% | 1.20% |
| 10:10 | 4.50% | 11.30% | 15.90% | 43.70% | 10.80% | 4.30% | 8.30% | 1.20% |
| 10:20 | 4.30% | 10.10% | 16.20% | 44.50% | 10.90% | 4.20% | 8.50% | 1.20% |
| 10:30 | 3.70% | 9.10% | 16.40% | 44.80% | 11.50% | 4.60% | 8.40% | 1.40% |
| 10:40 | 3.50% | 8.60% | 17.00% | 45.10% | 11.70% | 4.20% | 8.40% | 1.40% |
| 10:50 | 3.50% | 8.20% | 17.30% | 45.50% | 11.60% | 4.20% | 8.50% | 1.30% |
| 11:00 | 2.50% | 7.60% | 18.00% | 45.80% | 12.10% | 4.40% | 8.30% | 1.30% |
| 11:10 | 2.40% | 7.60% | 18.40% | 45.90% | 12.20% | 4.10% | 8.20% | 1.30% |
| 11:20 | 2.40% | 7.40% | 18.90% | 46.00% | 12.00% | 4.00% | 8.10% | 1.20% |
| 11:30 | 2.20% | 8.00% | 19.00% | 45.70% | 11.70% | 4.10% | 8.20% | 1.10% |
| 11:40 | 2.20% | 8.20% | 18.80% | 45.50% | 11.70% | 4.40% | 8.30% | 1.00% |
| 11:50 | 2.10% | 9.30% | 17.90% | 45.20% | 11.50% | 5.00% | 8.00% | 1.00% |
| 12:00 | 1.70% | 18.50% | 16.00% | 40.30% | 10.00% | 5.80% | 6.80% | 0.90% |
| 12:10 | 1.70% | 21.30% | 15.10% | 39.50% | 9.60% | 5.20% | 6.70% | 0.90% |
| 12:20 | 1.80% | 22.60% | 14.30% | 39.00% | 9.80% | 4.90% | 6.70% | 0.90% |
| 12:30 | 2.10% | 25.30% | 13.90% | 35.90% | 9.80% | 5.30% | 6.60% | 1.10% |
| 12:40 | 2.20% | 25.30% | 13.40% | 36.10% | 10.10% | 5.00% | 6.90% | 1.00% |
| 12:50 | 2.50% | 23.80% | 13.30% | 36.50% | 10.50% | 5.40% | 7.10% | 1.00% |
| 13:00 | 3.00% | 16.10% | 14.90% | 40.20% | 11.30% | 5.80% | 7.50% | 1.10% |
| 13:10 | 3.30% | 14.20% | 15.30% | 40.90% | 11.70% | 5.40% | 7.90% | 1.20% |
| 13:20 | 3.40% | 12.50% | 15.80% | 41.60% | 11.90% | 5.30% | 8.20% | 1.20% |
| 13:30 | 3.40% | 9.00% | 16.70% | 42.90% | 12.70% | 5.50% | 8.70% | 1.10% |
| 13:40 | 3.40% | 8.20% | 17.10% | 43.40% | 13.10% | 5.10% | 8.70% | 1.10% |
| 13:50 | 3.50% | 7.70% | 17.00% | 43.50% | 13.50% | 5.10% | 8.50% | 1.10% |
| 14:00 | 2.90% | 7.10% | 17.20% | 43.30% | 14.10% | 5.90% | 8.30% | 1.20% |
| 14:10 | 2.80% | 6.80% | 17.60% | 43.20% | 14.60% | 5.50% | 8.40% | 1.10% |
| 14:20 | 2.70% | 6.70% | 17.90% | 43.00% | 14.80% | 5.60% | 8.40% | 1.00% |
| 14:30 | 2.60% | 6.70% | 17.90% | 42.40% | 15.20% | 5.90% | 8.60% | 0.80% |
| 14:40 | 2.50% | 6.40% | 18.00% | 42.60% | 15.30% | 5.60% | 8.70% | 0.90% |
| 14:50 | 2.50% | 6.90% | 17.40% | 42.30% | 15.40% | 6.00% | 8.70% | 0.90% |
| 15:00 | 2.40% | 7.80% | 16.40% | 39.90% | 16.50% | 7.00% | 9.10% | 0.90% |
| 15:10 | 2.30% | 8.00% | 16.50% | 39.70% | 16.80% | 6.60% | 9.40% | 0.90% |
| 15:20 | 2.30% | 7.80% | 16.30% | 39.80% | 17.10% | 6.40% | 9.60% | 0.80% |
| 15:30 | 2.20% | 8.00% | 16.20% | 38.40% | 17.30% | 6.70% | 10.40% | 0.90% |
| 15:40 | 2.20% | 7.90% | 16.30% | 38.00% | 17.80% | 6.30% | 10.60% | 0.90% |
| 15:50 | 2.20% | 7.90% | 16.10% | 37.60% | 18.00% | 6.50% | 11.00% | 0.90% |
| 16:00 | 1.90% | 7.90% | 16.70% | 33.50% | 18.00% | 8.60% | 12.10% | 1.30% |
| 16:10 | 1.90% | 8.00% | 17.00% | 32.90% | 17.90% | 8.50% | 12.60% | 1.30% |
| 16:20 | 1.80% | 7.90% | 17.30% | 32.10% | 17.90% | 8.50% | 13.30% | 1.20% |
| 16:30 | 1.80% | 8.00% | 19.10% | 28.50% | 17.70% | 10.00% | 13.60% | 1.10% |
| 16:40 | 1.80% | 8.40% | 19.80% | 27.70% | 17.80% | 9.70% | 13.60% | 1.20% |
| 16:50 | 1.80% | 8.70% | 20.80% | 27.00% | 17.50% | 9.50% | 13.50% | 1.20% |
| 17:00 | 1.60% | 13.80% | 24.00% | 20.20% | 14.90% | 11.90% | 12.30% | 1.20% |
| 17:10 | 1.60% | 15.10% | 24.60% | 18.40% | 14.80% | 11.90% | 12.40% | 1.20% |
| 17:20 | 1.50% | 16.90% | 24.80% | 17.00% | 14.50% | 11.60% | 12.30% | 1.30% |
| 17:30 | 1.50% | 24.20% | 23.50% | 13.50% | 13.30% | 11.10% | 11.50% | 1.30% |
| 17:40 | 1.50% | 26.90% | 22.30% | 12.80% | 13.40% | 10.20% | 11.70% | 1.20% |
| 17:50 | 1.60% | 28.70% | 21.30% | 12.30% | 13.70% | 9.50% | 11.80% | 1.10% |
| 18:00 | 1.50% | 34.50% | 17.60% | 9.00% | 13.10% | 8.60% | 14.50% | 1.30% |
| 18:10 | 1.60% | 34.30% | 17.20% | 8.50% | 13.60% | 7.60% | 15.70% | 1.40% |
| 18:20 | 1.60% | 33.20% | 16.80% | 8.30% | 14.20% | 7.10% | 17.20% | 1.50% |
| 18:30 | 1.80% | 30.10% | 15.10% | 8.00% | 16.30% | 5.80% | 21.10% | 1.80% |
| 18:40 | 1.80% | 28.60% | 14.40% | 8.10% | 17.40% | 5.50% | 22.40% | 1.80% |
| 18:50 | 1.80% | 27.20% | 13.70% | 8.50% | 18.30% | 5.40% | 23.60% | 1.70% |
| 19:00 | 1.70% | 22.10% | 11.40% | 8.40% | 20.50% | 4.90% | 28.90% | 2.10% |
| 19:10 | 1.70% | 20.70% | 10.90% | 8.40% | 21.40% | 4.60% | 30.10% | 2.20% |
| 19:20 | 1.70% | 19.10% | 10.40% | 8.50% | 22.50% | 4.20% | 31.60% | 2.00% |
| 19:30 | 1.70% | 15.40% | 8.60% | 8.50% | 24.10% | 4.10% | 35.60% | 2.10% |
| 19:40 | 1.70% | 14.30% | 8.30% | 8.60% | 24.90% | 3.60% | 36.50% | 2.00% |
| 19:50 | 1.70% | 13.40% | 7.80% | 8.60% | 25.40% | 3.80% | 37.20% | 2.20% |
| 20:00 | 1.60% | 9.00% | 5.60% | 8.20% | 25.80% | 3.60% | 44.10% | 2.30% |
| 20:10 | 1.60% | 8.00% | 5.30% | 8.10% | 26.20% | 3.10% | 45.60% | 2.20% |
| 20:20 | 1.60% | 7.10% | 5.10% | 8.10% | 26.40% | 2.90% | 46.60% | 2.20% |
| 20:30 | 2.00% | 5.50% | 4.40% | 7.70% | 26.50% | 2.80% | 48.90% | 2.30% |
| 20:40 | 2.20% | 5.10% | 4.10% | 7.60% | 26.60% | 2.40% | 49.80% | 2.20% |
| 20:50 | 2.20% | 4.50% | 4.00% | 7.50% | 26.60% | 2.40% | 50.70% | 2.10% |
| 21:00 | 3.20% | 4.10% | 3.20% | 6.40% | 25.80% | 2.60% | 52.50% | 2.30% |
| 21:10 | 3.50% | 3.80% | 3.10% | 6.20% | 25.50% | 2.30% | 53.20% | 2.30% |
| 21:20 | 3.90% | 3.50% | 3.10% | 6.00% | 25.40% | 2.30% | 53.80% | 2.00% |
| 21:30 | 6.30% | 4.00% | 2.90% | 5.20% | 24.30% | 2.40% | 52.40% | 2.40% |
| 21:40 | 7.20% | 3.90% | 2.80% | 4.90% | 24.00% | 2.10% | 52.80% | 2.20% |
| 21:50 | 8.20% | 4.00% | 2.70% | 4.80% | 23.40% | 2.10% | 52.70% | 2.10% |
| 22:00 | 15.70% | 5.80% | 2.20% | 3.70% | 19.60% | 2.60% | 48.20% | 2.30% |
| 22:10 | 17.80% | 5.80% | 2.10% | 3.60% | 18.80% | 2.40% | 47.30% | 2.30% |
| 22:20 | 20.30% | 5.50% | 2.00% | 3.40% | 17.90% | 2.20% | 46.60% | 2.10% |
| 22:30 | 30.00% | 7.30% | 1.50% | 2.80% | 15.20% | 2.20% | 38.80% | 2.30% |
| 22:40 | 34.00% | 6.10% | 1.30% | 2.70% | 14.60% | 1.90% | 37.10% | 2.30% |
| 22:50 | 37.60% | 5.40% | 1.20% | 2.60% | 13.80% | 1.80% | 35.40% | 2.10% |
| 23:00 | 52.10% | 7.10% | 0.90% | 1.80% | 9.90% | 2.20% | 23.80% | 2.20% |
| 23:10 | 56.50% | 5.90% | 0.80% | 1.70% | 9.10% | 1.70% | 22.30% | 2.00% |
| 23:20 | 60.90% | 4.30% | 0.60% | 1.50% | 8.60% | 1.60% | 20.90% | 1.60% |
| 23:30 | 68.20% | 3.90% | 0.50% | 1.30% | 7.00% | 1.20% | 16.60% | 1.30% |
| 23:40 | 71.30% | 3.00% | 0.50% | 1.30% | 6.50% | 1.00% | 15.30% | 1.10% |
| 23:50 | 74.40% | 2.90% | 0.40% | 1.20% | 5.90% | 0.90% | 13.30% | 0.90% |
| 00:00 | 82.70% | 2.80% | 0.30% | 0.90% | 4.00% | 0.80% | 7.60% | 0.90% |
| 00:10 | 85.30% | 2.10% | 0.20% | 0.90% | 3.60% | 0.80% | 6.40% | 0.80% |
| 00:20 | 87.20% | 1.60% | 0.20% | 0.90% | 3.30% | 0.60% | 5.60% | 0.60% |
| 00:30 | 90.00% | 1.30% | 0.20% | 0.80% | 2.70% | 0.50% | 4.10% | 0.40% |
| 00:40 | 91.10% | 1.00% | 0.20% | 0.70% | 2.40% | 0.50% | 3.80% | 0.30% |
| 00:50 | 91.90% | 0.80% | 0.10% | 0.70% | 2.40% | 0.40% | 3.50% | 0.20% |
| 01:00 | 94.00% | 0.90% | 0.10% | 0.60% | 1.80% | 0.40% | 2.00% | 0.20% |
| 01:10 | 94.60% | 0.70% | 0.10% | 0.60% | 1.70% | 0.40% | 1.90% | 0.10% |
| 01:20 | 95.10% | 0.60% | 0.10% | 0.50% | 1.60% | 0.30% | 1.70% | 0.10% |
| 01:30 | 95.90% | 0.50% | 0.00% | 0.50% | 1.20% | 0.30% | 1.30% | 0.10% |
| 01:40 | 96.10% | 0.40% | 0.00% | 0.50% | 1.20% | 0.30% | 1.30% | 0.10% |
| 01:50 | 96.40% | 0.40% | 0.00% | 0.50% | 1.20% | 0.30% | 1.10% | 0.10% |
| 02:00 | 97.10% | 0.50% | 0.00% | 0.50% | 0.80% | 0.20% | 0.80% | 0.10% |
| 02:10 | 97.20% | 0.40% | 0.00% | 0.40% | 0.80% | 0.20% | 0.70% | 0.10% |
| 02:20 | 97.30% | 0.40% | 0.00% | 0.40% | 0.80% | 0.20% | 0.70% | 0.10% |
| 02:30 | 97.60% | 0.40% | 0.00% | 0.40% | 0.70% | 0.30% | 0.50% | 0.10% |
| 02:40 | 97.70% | 0.30% | 0.00% | 0.40% | 0.70% | 0.20% | 0.50% | 0.10% |
| 02:50 | 97.90% | 0.30% | 0.00% | 0.40% | 0.60% | 0.20% | 0.50% | 0.00% |
| 03:00 | 98.00% | 0.30% | 0.00% | 0.40% | 0.60% | 0.20% | 0.40% | 0.00% |
| 03:10 | 98.10% | 0.30% | 0.00% | 0.40% | 0.50% | 0.20% | 0.40% | 0.00% |
| 03:20 | 98.10% | 0.30% | 0.00% | 0.40% | 0.60% | 0.20% | 0.40% | 0.00% |
| 03:30 | 98.10% | 0.40% | 0.00% | 0.40% | 0.50% | 0.20% | 0.30% | 0.00% |
| 03:40 | 98.10% | 0.40% | 0.00% | 0.40% | 0.50% | 0.20% | 0.40% | 0.00% |
| 03:50 | 98.20% | 0.30% | 0.00% | 0.40% | 0.50% | 0.20% | 0.30% | 0.00% |
| zaterdag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 97.50% | 0.40% | 0.00% | 1.00% | 0.30% | 0.30% | 0.50% | 0.00% |
| 04:10 | 97.50% | 0.50% | 0.00% | 1.00% | 0.30% | 0.30% | 0.40% | 0.00% |
| 04:20 | 97.60% | 0.30% | 0.00% | 1.00% | 0.30% | 0.30% | 0.40% | 0.00% |
| 04:30 | 97.60% | 0.40% | 0.00% | 1.00% | 0.30% | 0.20% | 0.50% | 0.00% |
| 04:40 | 97.60% | 0.40% | 0.00% | 1.00% | 0.30% | 0.20% | 0.40% | 0.00% |
| 04:50 | 97.60% | 0.30% | 0.00% | 1.00% | 0.30% | 0.30% | 0.40% | 0.00% |
| 05:00 | 97.10% | 0.70% | 0.00% | 1.10% | 0.40% | 0.20% | 0.40% | 0.00% |
| 05:10 | 97.00% | 0.70% | 0.00% | 1.10% | 0.40% | 0.30% | 0.40% | 0.10% |
| 05:20 | 97.00% | 0.70% | 0.00% | 1.20% | 0.40% | 0.30% | 0.40% | 0.10% |
| 05:30 | 96.60% | 0.90% | 0.10% | 1.10% | 0.40% | 0.60% | 0.30% | 0.10% |
| 05:40 | 96.50% | 1.00% | 0.00% | 1.20% | 0.40% | 0.60% | 0.30% | 0.10% |
| 05:50 | 96.40% | 1.00% | 0.10% | 1.20% | 0.40% | 0.50% | 0.30% | 0.10% |
| 06:00 | 94.90% | 1.60% | 0.10% | 1.40% | 0.90% | 0.80% | 0.40% | 0.00% |
| 06:10 | 94.70% | 1.60% | 0.20% | 1.50% | 0.90% | 0.60% | 0.40% | 0.00% |
| 06:20 | 94.10% | 1.90% | 0.20% | 1.70% | 1.00% | 0.60% | 0.50% | 0.00% |
| 06:30 | 92.20% | 2.90% | 0.20% | 1.80% | 1.00% | 1.20% | 0.70% | 0.00% |
| 06:40 | 91.50% | 3.30% | 0.20% | 2.00% | 1.00% | 1.20% | 0.80% | 0.00% |
| 06:50 | 90.70% | 3.20% | 0.40% | 2.20% | 1.00% | 1.30% | 0.90% | 0.20% |
| 07:00 | 83.80% | 8.70% | 1.00% | 2.30% | 1.10% | 1.40% | 1.50% | 0.10% |
| 07:10 | 82.20% | 9.70% | 1.00% | 2.70% | 1.40% | 1.20% | 1.70% | 0.10% |
| 07:20 | 81.20% | 9.70% | 1.20% | 2.70% | 1.50% | 1.80% | 1.90% | 0.10% |
| 07:30 | 74.20% | 14.00% | 2.10% | 3.00% | 1.90% | 2.10% | 2.40% | 0.20% |
| 07:40 | 71.60% | 15.20% | 2.50% | 3.00% | 2.10% | 2.60% | 2.60% | 0.30% |
| 07:50 | 69.60% | 16.10% | 2.30% | 3.50% | 2.20% | 2.90% | 3.10% | 0.40% |
| 08:00 | 57.30% | 22.50% | 4.40% | 4.50% | 3.30% | 3.10% | 4.50% | 0.50% |
| 08:10 | 54.20% | 23.60% | 5.40% | 4.70% | 4.00% | 2.70% | 4.70% | 0.60% |
| 08:20 | 52.40% | 23.90% | 5.80% | 5.10% | 4.10% | 3.30% | 5.00% | 0.50% |
| 08:30 | 43.30% | 27.00% | 7.50% | 5.60% | 5.70% | 4.20% | 6.00% | 0.60% |
| 08:40 | 41.00% | 27.30% | 8.00% | 5.70% | 6.20% | 4.50% | 6.60% | 0.70% |
| 08:50 | 39.50% | 26.50% | 8.70% | 6.10% | 6.70% | 5.00% | 6.80% | 0.70% |
| 09:00 | 28.90% | 28.10% | 12.20% | 7.10% | 8.90% | 6.40% | 7.60% | 0.80% |
| 09:10 | 27.30% | 27.60% | 13.70% | 7.50% | 9.10% | 6.30% | 7.70% | 0.90% |
| 09:20 | 26.00% | 26.60% | 14.90% | 7.80% | 10.00% | 5.80% | 8.00% | 0.90% |
| 09:30 | 20.70% | 25.80% | 17.00% | 8.10% | 12.70% | 6.50% | 8.30% | 0.90% |
| 09:40 | 20.00% | 24.10% | 17.50% | 8.30% | 13.60% | 6.80% | 8.70% | 1.00% |
| 09:50 | 19.30% | 22.70% | 18.50% | 8.70% | 14.20% | 6.70% | 8.60% | 1.20% |
| 10:00 | 12.20% | 21.60% | 21.80% | 9.10% | 17.10% | 7.10% | 9.70% | 1.40% |
| 10:10 | 11.60% | 20.70% | 22.90% | 9.10% | 18.00% | 6.10% | 10.20% | 1.40% |
| 10:20 | 10.70% | 19.50% | 23.70% | 9.40% | 18.60% | 5.70% | 10.80% | 1.70% |
| 10:30 | 9.20% | 17.40% | 25.40% | 9.70% | 19.70% | 6.20% | 10.60% | 2.00% |
| 10:40 | 8.90% | 16.00% | 26.10% | 10.10% | 19.80% | 6.50% | 10.90% | 1.80% |
| 10:50 | 8.70% | 15.50% | 26.20% | 10.20% | 20.10% | 6.80% | 10.80% | 1.70% |
| 11:00 | 6.20% | 14.50% | 28.20% | 10.50% | 20.00% | 8.10% | 10.70% | 1.80% |
| 11:10 | 6.00% | 14.00% | 28.90% | 10.80% | 20.70% | 7.30% | 10.70% | 1.50% |
| 11:20 | 5.80% | 13.40% | 29.60% | 10.60% | 21.70% | 6.60% | 10.90% | 1.30% |
| 11:30 | 5.10% | 13.20% | 30.20% | 10.70% | 21.20% | 7.30% | 11.10% | 1.30% |
| 11:40 | 5.00% | 12.60% | 31.00% | 10.90% | 21.60% | 6.90% | 11.00% | 1.20% |
| 11:50 | 4.50% | 13.10% | 31.00% | 10.90% | 21.50% | 7.00% | 10.60% | 1.40% |
| 12:00 | 3.00% | 19.70% | 29.10% | 10.00% | 20.90% | 7.20% | 8.60% | 1.50% |
| 12:10 | 3.10% | 21.10% | 28.50% | 10.00% | 20.80% | 7.40% | 8.10% | 1.20% |
| 12:20 | 3.10% | 21.90% | 27.50% | 10.10% | 20.60% | 7.50% | 7.90% | 1.60% |
| 12:30 | 2.90% | 23.00% | 25.50% | 9.80% | 21.20% | 7.80% | 8.40% | 1.30% |
| 12:40 | 2.80% | 22.10% | 25.90% | 9.90% | 22.00% | 7.10% | 9.10% | 1.10% |
| 12:50 | 2.90% | 21.40% | 25.60% | 10.00% | 22.00% | 7.10% | 10.00% | 1.00% |
| 13:00 | 3.80% | 17.30% | 26.70% | 10.00% | 22.90% | 8.30% | 10.10% | 0.80% |
| 13:10 | 3.80% | 16.40% | 26.60% | 10.20% | 24.00% | 7.60% | 10.40% | 1.20% |
| 13:20 | 3.70% | 14.90% | 27.20% | 10.10% | 24.30% | 7.60% | 11.00% | 1.20% |
| 13:30 | 3.70% | 11.70% | 29.10% | 10.10% | 25.30% | 8.10% | 10.80% | 1.20% |
| 13:40 | 3.70% | 10.60% | 29.30% | 10.20% | 25.50% | 8.00% | 11.30% | 1.20% |
| 13:50 | 3.70% | 10.00% | 29.20% | 10.30% | 26.70% | 7.50% | 11.40% | 1.30% |
| 14:00 | 3.40% | 8.60% | 28.50% | 10.10% | 29.00% | 7.80% | 11.40% | 1.20% |
| 14:10 | 3.40% | 8.30% | 28.80% | 10.10% | 29.90% | 7.30% | 11.30% | 0.90% |
| 14:20 | 3.20% | 8.00% | 28.70% | 10.10% | 30.30% | 6.80% | 11.70% | 1.20% |
| 14:30 | 3.00% | 7.00% | 28.30% | 9.70% | 31.90% | 7.20% | 11.80% | 1.20% |
| 14:40 | 3.10% | 6.20% | 28.50% | 9.80% | 33.10% | 6.40% | 11.90% | 1.10% |
| 14:50 | 3.00% | 6.30% | 28.50% | 9.80% | 33.90% | 5.90% | 11.80% | 0.80% |
| 15:00 | 2.60% | 6.70% | 26.10% | 9.80% | 35.20% | 7.30% | 11.60% | 0.90% |
| 15:10 | 2.60% | 6.60% | 26.00% | 9.90% | 35.30% | 7.00% | 11.80% | 0.90% |
| 15:20 | 2.50% | 6.20% | 26.40% | 9.80% | 35.80% | 6.10% | 12.40% | 0.70% |
| 15:30 | 2.40% | 6.40% | 25.10% | 9.40% | 36.40% | 6.90% | 12.60% | 0.80% |
| 15:40 | 2.70% | 6.30% | 25.50% | 9.30% | 36.40% | 6.60% | 12.40% | 0.80% |
| 15:50 | 2.80% | 6.30% | 25.20% | 9.30% | 36.60% | 6.90% | 12.30% | 0.60% |
| 16:00 | 2.80% | 6.50% | 24.40% | 9.00% | 36.40% | 6.70% | 13.10% | 1.00% |
| 16:10 | 2.90% | 6.60% | 24.40% | 9.00% | 36.70% | 6.30% | 13.00% | 1.10% |
| 16:20 | 2.90% | 6.50% | 24.40% | 9.00% | 36.40% | 6.40% | 13.40% | 1.10% |
| 16:30 | 2.70% | 7.90% | 24.40% | 8.60% | 35.00% | 6.60% | 13.70% | 1.20% |
| 16:40 | 2.80% | 7.70% | 24.00% | 8.60% | 34.30% | 7.30% | 14.10% | 1.10% |
| 16:50 | 3.00% | 8.20% | 23.50% | 8.60% | 34.00% | 7.30% | 14.30% | 1.00% |
| 17:00 | 2.70% | 12.90% | 23.40% | 7.30% | 31.20% | 7.90% | 13.00% | 1.50% |
| 17:10 | 2.70% | 13.50% | 23.30% | 6.90% | 30.70% | 7.50% | 13.70% | 1.80% |
| 17:20 | 2.70% | 15.30% | 23.50% | 6.60% | 29.80% | 6.90% | 13.80% | 1.40% |
| 17:30 | 2.20% | 20.80% | 20.90% | 5.80% | 28.90% | 6.40% | 13.80% | 1.20% |
| 17:40 | 2.20% | 22.70% | 19.70% | 5.90% | 28.30% | 6.40% | 13.90% | 0.90% |
| 17:50 | 2.20% | 23.50% | 19.70% | 5.80% | 27.70% | 6.60% | 13.80% | 0.80% |
| 18:00 | 2.10% | 29.80% | 15.90% | 4.20% | 24.90% | 6.10% | 16.30% | 0.80% |
| 18:10 | 2.00% | 30.20% | 15.20% | 4.00% | 24.80% | 6.00% | 17.10% | 0.70% |
| 18:20 | 2.20% | 31.10% | 13.50% | 3.90% | 24.70% | 6.00% | 17.90% | 0.80% |
| 18:30 | 1.90% | 28.30% | 12.40% | 4.10% | 26.40% | 4.90% | 21.10% | 0.90% |
| 18:40 | 1.90% | 27.10% | 11.90% | 4.20% | 27.00% | 4.90% | 22.20% | 0.90% |
| 18:50 | 1.90% | 26.30% | 11.10% | 4.10% | 27.40% | 5.10% | 23.30% | 0.90% |
| 19:00 | 2.10% | 22.00% | 8.70% | 3.70% | 28.50% | 4.90% | 28.80% | 1.30% |
| 19:10 | 2.00% | 20.60% | 7.90% | 3.70% | 29.30% | 4.30% | 31.00% | 1.10% |
| 19:20 | 2.10% | 19.40% | 6.90% | 3.70% | 30.10% | 4.30% | 32.40% | 1.10% |
| 19:30 | 2.00% | 16.70% | 6.50% | 3.90% | 31.10% | 3.70% | 35.00% | 1.30% |
| 19:40 | 2.00% | 15.00% | 6.10% | 3.90% | 31.90% | 3.80% | 36.00% | 1.40% |
| 19:50 | 1.90% | 14.30% | 5.50% | 3.90% | 33.10% | 3.70% | 36.40% | 1.10% |
| 20:00 | 1.70% | 10.10% | 3.90% | 3.60% | 33.40% | 4.90% | 41.40% | 1.10% |
| 20:10 | 1.70% | 9.50% | 3.60% | 3.60% | 33.80% | 4.30% | 42.40% | 1.20% |
| 20:20 | 1.70% | 8.30% | 3.60% | 3.70% | 34.40% | 3.80% | 43.20% | 1.30% |
| 20:30 | 1.90% | 6.30% | 3.30% | 3.10% | 34.70% | 3.90% | 45.20% | 1.60% |
| 20:40 | 1.90% | 5.80% | 3.00% | 3.10% | 35.10% | 3.30% | 46.40% | 1.30% |
| 20:50 | 1.90% | 5.40% | 2.40% | 3.20% | 35.30% | 3.30% | 47.10% | 1.40% |
| 21:00 | 2.50% | 3.70% | 1.90% | 3.10% | 34.60% | 3.60% | 49.10% | 1.60% |
| 21:10 | 2.60% | 3.20% | 1.90% | 3.10% | 34.70% | 3.30% | 49.90% | 1.40% |
| 21:20 | 2.80% | 3.20% | 1.90% | 3.00% | 34.60% | 3.10% | 50.10% | 1.40% |
| 21:30 | 3.90% | 3.40% | 1.80% | 2.50% | 34.20% | 3.30% | 49.70% | 1.10% |
| 21:40 | 4.10% | 3.40% | 1.60% | 2.50% | 33.80% | 3.40% | 49.80% | 1.30% |
| 21:50 | 4.60% | 3.40% | 1.70% | 2.50% | 33.80% | 3.20% | 49.70% | 1.10% |
| 22:00 | 8.50% | 4.80% | 1.30% | 2.10% | 31.80% | 3.50% | 46.40% | 1.60% |
| 22:10 | 9.80% | 4.40% | 1.10% | 2.10% | 31.30% | 3.60% | 46.00% | 1.60% |
| 22:20 | 11.50% | 4.30% | 1.20% | 2.00% | 30.60% | 3.70% | 45.20% | 1.50% |
| 22:30 | 17.60% | 4.90% | 1.20% | 1.80% | 28.80% | 3.40% | 40.60% | 1.70% |
| 22:40 | 19.30% | 4.60% | 0.80% | 1.90% | 29.10% | 2.90% | 39.80% | 1.60% |
| 22:50 | 21.90% | 4.20% | 0.70% | 2.00% | 28.40% | 2.60% | 38.40% | 1.70% |
| 23:00 | 33.90% | 6.30% | 0.80% | 1.70% | 22.90% | 3.40% | 29.60% | 1.30% |
| 23:10 | 37.80% | 5.50% | 0.80% | 1.40% | 22.00% | 3.10% | 28.00% | 1.30% |
| 23:20 | 41.70% | 4.80% | 0.50% | 1.40% | 21.20% | 3.00% | 26.20% | 1.10% |
| 23:30 | 49.60% | 4.60% | 0.40% | 1.20% | 18.50% | 2.80% | 21.50% | 1.40% |
| 23:40 | 52.70% | 4.10% | 0.50% | 1.20% | 17.50% | 2.50% | 20.20% | 1.30% |
| 23:50 | 56.50% | 3.60% | 0.30% | 1.10% | 16.60% | 2.30% | 18.40% | 1.10% |
| 00:00 | 66.50% | 3.60% | 0.30% | 1.00% | 12.80% | 2.10% | 12.40% | 1.20% |
| 00:10 | 69.30% | 2.90% | 0.20% | 1.00% | 12.40% | 2.00% | 11.10% | 1.20% |
| 00:20 | 71.70% | 2.20% | 0.10% | 1.00% | 11.80% | 1.80% | 10.40% | 0.90% |
| 00:30 | 76.50% | 2.40% | 0.10% | 0.90% | 9.80% | 1.60% | 8.00% | 0.60% |
| 00:40 | 78.80% | 1.50% | 0.00% | 0.90% | 9.50% | 1.50% | 7.40% | 0.40% |
| 00:50 | 79.90% | 1.90% | 0.10% | 0.90% | 9.10% | 1.40% | 6.30% | 0.30% |
| 01:00 | 84.90% | 1.60% | 0.00% | 1.00% | 7.40% | 1.20% | 3.70% | 0.20% |
| 01:10 | 86.10% | 1.00% | 0.10% | 0.90% | 7.40% | 0.80% | 3.40% | 0.20% |
| 01:20 | 86.90% | 1.00% | 0.10% | 0.90% | 7.00% | 0.80% | 3.20% | 0.20% |
| 01:30 | 88.90% | 0.80% | 0.10% | 0.80% | 6.10% | 0.70% | 2.50% | 0.10% |
| 01:40 | 89.50% | 0.70% | 0.10% | 0.80% | 5.80% | 0.80% | 2.30% | 0.10% |
| 01:50 | 90.00% | 0.60% | 0.00% | 0.80% | 5.60% | 0.80% | 2.00% | 0.10% |
| 02:00 | 91.90% | 0.80% | 0.00% | 0.80% | 4.50% | 0.70% | 1.20% | 0.10% |
| 02:10 | 92.40% | 0.60% | 0.00% | 0.80% | 4.20% | 0.80% | 1.30% | 0.10% |
| 02:20 | 92.70% | 0.50% | 0.00% | 0.80% | 4.00% | 0.80% | 1.20% | 0.10% |
| 02:30 | 93.80% | 0.70% | 0.00% | 0.80% | 3.20% | 0.60% | 0.90% | 0.00% |
| 02:40 | 94.30% | 0.50% | 0.00% | 0.80% | 3.10% | 0.50% | 0.80% | 0.00% |
| 02:50 | 94.60% | 0.50% | 0.00% | 0.80% | 2.90% | 0.50% | 0.70% | 0.00% |
| 03:00 | 95.10% | 0.40% | 0.00% | 0.70% | 2.40% | 0.60% | 0.70% | 0.00% |
| 03:10 | 95.50% | 0.40% | 0.00% | 0.70% | 2.40% | 0.40% | 0.50% | 0.00% |
| 03:20 | 95.70% | 0.30% | 0.00% | 0.70% | 2.30% | 0.40% | 0.50% | 0.00% |
| 03:30 | 96.00% | 0.40% | 0.00% | 0.70% | 2.10% | 0.30% | 0.50% | 0.00% |
| 03:40 | 96.20% | 0.30% | 0.00% | 0.70% | 2.10% | 0.30% | 0.40% | 0.10% |
| 03:50 | 96.10% | 0.30% | 0.00% | 0.70% | 2.00% | 0.30% | 0.40% | 0.10% |
| zondag | slapen/rusten | eten/verzorging | huishouden/winkelen | werk/studie | vrije tijd | onderweg | media | overig |
|---|---|---|---|---|---|---|---|---|
| 04:00 | 97.40% | 0.40% | 0.00% | 0.60% | 0.90% | 0.40% | 0.30% | 0.00% |
| 04:10 | 97.50% | 0.30% | 0.00% | 0.60% | 0.90% | 0.40% | 0.30% | 0.00% |
| 04:20 | 97.60% | 0.30% | 0.00% | 0.60% | 0.90% | 0.40% | 0.30% | 0.00% |
| 04:30 | 97.50% | 0.50% | 0.00% | 0.60% | 0.80% | 0.30% | 0.20% | 0.00% |
| 04:40 | 97.30% | 0.70% | 0.00% | 0.60% | 0.80% | 0.30% | 0.20% | 0.00% |
| 04:50 | 97.40% | 0.70% | 0.00% | 0.60% | 0.80% | 0.20% | 0.30% | 0.00% |
| 05:00 | 97.50% | 0.80% | 0.00% | 0.70% | 0.50% | 0.20% | 0.30% | 0.00% |
| 05:10 | 97.40% | 0.80% | 0.00% | 0.70% | 0.50% | 0.20% | 0.30% | 0.00% |
| 05:20 | 97.40% | 0.70% | 0.00% | 0.70% | 0.50% | 0.20% | 0.40% | 0.00% |
| 05:30 | 97.10% | 0.70% | 0.00% | 0.80% | 0.60% | 0.40% | 0.30% | 0.00% |
| 05:40 | 97.00% | 0.70% | 0.00% | 0.80% | 0.60% | 0.50% | 0.40% | 0.00% |
| 05:50 | 96.80% | 0.80% | 0.00% | 0.80% | 0.60% | 0.50% | 0.50% | 0.00% |
| 06:00 | 95.70% | 1.40% | 0.10% | 1.00% | 0.80% | 0.50% | 0.50% | 0.00% |
| 06:10 | 95.60% | 1.20% | 0.10% | 1.00% | 0.90% | 0.70% | 0.60% | 0.00% |
| 06:20 | 95.60% | 1.10% | 0.10% | 1.00% | 0.90% | 0.70% | 0.60% | 0.00% |
| 06:30 | 95.00% | 1.50% | 0.10% | 1.00% | 0.80% | 0.90% | 0.70% | 0.00% |
| 06:40 | 94.80% | 1.50% | 0.20% | 1.00% | 0.80% | 1.00% | 0.60% | 0.10% |
| 06:50 | 94.30% | 1.90% | 0.20% | 1.10% | 0.80% | 0.90% | 0.70% | 0.10% |
| 07:00 | 90.60% | 4.30% | 0.40% | 1.20% | 1.00% | 1.10% | 1.30% | 0.10% |
| 07:10 | 89.90% | 4.60% | 0.40% | 1.20% | 1.10% | 1.20% | 1.40% | 0.20% |
| 07:20 | 89.30% | 4.90% | 0.60% | 1.20% | 1.10% | 1.10% | 1.70% | 0.20% |
| 07:30 | 84.70% | 7.70% | 1.20% | 1.30% | 1.60% | 1.20% | 2.00% | 0.30% |
| 07:40 | 83.90% | 7.90% | 1.60% | 1.30% | 1.70% | 1.10% | 2.20% | 0.30% |
| 07:50 | 82.60% | 8.60% | 1.60% | 1.30% | 1.90% | 1.20% | 2.50% | 0.20% |
| 08:00 | 71.10% | 16.90% | 2.20% | 1.60% | 2.60% | 1.40% | 3.90% | 0.30% |
| 08:10 | 69.20% | 18.10% | 2.10% | 1.80% | 2.90% | 1.40% | 4.10% | 0.40% |
| 08:20 | 65.80% | 19.60% | 2.40% | 1.90% | 3.80% | 1.70% | 4.50% | 0.40% |
| 08:30 | 55.90% | 25.20% | 4.10% | 2.20% | 5.20% | 1.80% | 4.80% | 0.70% |
| 08:40 | 53.40% | 25.90% | 4.30% | 2.30% | 5.90% | 2.20% | 5.30% | 0.60% |
| 08:50 | 51.50% | 26.00% | 4.80% | 2.30% | 6.80% | 2.10% | 5.70% | 0.70% |
| 09:00 | 39.30% | 30.70% | 7.10% | 2.60% | 9.10% | 2.90% | 7.50% | 0.80% |
| 09:10 | 37.60% | 29.90% | 7.60% | 2.70% | 10.40% | 3.00% | 8.20% | 0.80% |
| 09:20 | 36.10% | 27.50% | 8.30% | 2.90% | 11.70% | 3.60% | 8.90% | 1.00% |
| 09:30 | 29.50% | 27.20% | 9.80% | 3.00% | 14.60% | 3.70% | 11.00% | 1.30% |
| 09:40 | 28.40% | 26.00% | 9.90% | 3.20% | 15.80% | 4.00% | 11.30% | 1.40% |
| 09:50 | 27.50% | 23.90% | 10.40% | 3.50% | 17.30% | 4.20% | 11.70% | 1.50% |
| 10:00 | 18.60% | 24.60% | 11.70% | 4.00% | 21.80% | 4.40% | 13.20% | 1.70% |
| 10:10 | 17.40% | 24.10% | 12.20% | 4.10% | 23.50% | 3.80% | 13.10% | 1.70% |
| 10:20 | 16.60% | 23.00% | 11.90% | 3.90% | 25.10% | 4.20% | 13.50% | 1.70% |
| 10:30 | 13.50% | 22.10% | 12.60% | 4.10% | 27.30% | 4.80% | 14.00% | 1.60% |
| 10:40 | 13.30% | 20.50% | 12.40% | 4.30% | 28.40% | 5.20% | 14.50% | 1.50% |
| 10:50 | 13.10% | 19.60% | 12.50% | 4.30% | 29.60% | 4.60% | 14.70% | 1.60% |
| 11:00 | 8.80% | 18.60% | 14.00% | 4.40% | 31.30% | 6.00% | 15.40% | 1.70% |
| 11:10 | 8.10% | 17.70% | 14.60% | 4.50% | 32.60% | 5.30% | 15.50% | 1.70% |
| 11:20 | 7.80% | 17.20% | 15.00% | 4.70% | 33.20% | 5.10% | 15.70% | 1.30% |
| 11:30 | 6.40% | 15.80% | 16.00% | 4.90% | 33.50% | 6.20% | 15.80% | 1.40% |
| 11:40 | 6.00% | 15.10% | 16.30% | 5.10% | 33.90% | 5.60% | 16.20% | 1.80% |
| 11:50 | 5.80% | 15.20% | 16.40% | 5.30% | 33.40% | 6.10% | 16.10% | 1.60% |
| 12:00 | 3.80% | 19.40% | 16.50% | 6.20% | 31.70% | 6.20% | 14.20% | 1.90% |
| 12:10 | 3.80% | 20.10% | 16.90% | 6.20% | 30.80% | 6.20% | 14.30% | 1.70% |
| 12:20 | 3.70% | 20.10% | 16.00% | 6.20% | 31.60% | 6.10% | 14.80% | 1.50% |
| 12:30 | 3.30% | 20.80% | 16.20% | 6.30% | 30.80% | 6.40% | 14.80% | 1.50% |
| 12:40 | 3.50% | 20.40% | 15.90% | 6.30% | 31.60% | 6.10% | 14.80% | 1.50% |
| 12:50 | 3.60% | 19.70% | 15.70% | 6.50% | 31.90% | 6.10% | 14.70% | 1.70% |
| 13:00 | 3.90% | 17.50% | 16.50% | 6.50% | 33.00% | 7.00% | 14.20% | 1.50% |
| 13:10 | 4.10% | 16.50% | 16.70% | 6.80% | 34.00% | 6.40% | 14.00% | 1.60% |
| 13:20 | 4.40% | 15.30% | 17.10% | 6.90% | 34.30% | 6.70% | 14.00% | 1.30% |
| 13:30 | 4.30% | 13.30% | 16.60% | 7.20% | 35.60% | 6.90% | 15.00% | 1.10% |
| 13:40 | 4.40% | 12.40% | 17.30% | 7.20% | 36.00% | 6.50% | 15.20% | 1.00% |
| 13:50 | 4.40% | 11.70% | 17.00% | 7.20% | 36.50% | 6.60% | 15.50% | 1.00% |
| 14:00 | 4.50% | 9.20% | 15.10% | 7.20% | 38.50% | 7.90% | 16.40% | 1.20% |
| 14:10 | 4.50% | 8.40% | 15.30% | 7.20% | 39.40% | 7.40% | 16.60% | 1.10% |
| 14:20 | 4.50% | 7.60% | 15.30% | 7.20% | 40.80% | 7.00% | 16.70% | 1.00% |
| 14:30 | 4.40% | 6.40% | 14.50% | 7.20% | 41.60% | 7.30% | 17.50% | 1.10% |
| 14:40 | 4.10% | 6.00% | 14.50% | 7.20% | 42.30% | 7.10% | 17.90% | 0.90% |
| 14:50 | 4.00% | 5.50% | 14.40% | 7.20% | 43.20% | 6.60% | 18.20% | 0.90% |
| 15:00 | 3.70% | 5.50% | 13.80% | 7.10% | 44.10% | 7.40% | 17.40% | 1.00% |
| 15:10 | 3.80% | 5.80% | 13.60% | 6.80% | 45.10% | 6.60% | 17.30% | 0.90% |
| 15:20 | 3.70% | 5.40% | 13.90% | 6.90% | 45.70% | 6.00% | 17.60% | 0.80% |
| 15:30 | 3.50% | 5.40% | 13.40% | 6.70% | 45.70% | 6.30% | 18.00% | 1.00% |
| 15:40 | 3.60% | 5.30% | 13.50% | 6.70% | 45.20% | 6.60% | 18.30% | 0.80% |
| 15:50 | 3.30% | 5.40% | 13.20% | 6.60% | 45.30% | 6.80% | 18.50% | 0.90% |
| 16:00 | 2.70% | 6.50% | 13.40% | 6.40% | 43.90% | 7.20% | 18.80% | 1.00% |
| 16:10 | 2.70% | 6.50% | 13.40% | 6.60% | 44.10% | 6.70% | 18.80% | 1.20% |
| 16:20 | 2.40% | 6.60% | 13.50% | 6.70% | 44.30% | 6.50% | 18.90% | 1.10% |
| 16:30 | 2.20% | 6.90% | 14.80% | 6.70% | 42.80% | 6.70% | 18.60% | 1.40% |
| 16:40 | 2.00% | 6.80% | 15.00% | 6.80% | 42.30% | 6.20% | 19.60% | 1.30% |
| 16:50 | 1.90% | 7.10% | 15.30% | 6.70% | 41.50% | 6.30% | 20.00% | 1.30% |
| 17:00 | 1.50% | 12.10% | 17.60% | 5.80% | 36.60% | 7.40% | 17.90% | 1.20% |
| 17:10 | 1.50% | 13.40% | 17.70% | 5.60% | 35.50% | 7.70% | 17.70% | 0.80% |
| 17:20 | 1.50% | 14.20% | 17.80% | 5.50% | 34.80% | 8.00% | 17.50% | 0.70% |
| 17:30 | 1.60% | 19.90% | 19.20% | 5.00% | 30.80% | 7.60% | 15.20% | 0.90% |
| 17:40 | 1.60% | 21.30% | 18.60% | 4.80% | 30.40% | 7.50% | 14.70% | 1.10% |
| 17:50 | 1.70% | 22.60% | 17.70% | 4.70% | 29.50% | 7.80% | 15.00% | 1.10% |
| 18:00 | 1.60% | 30.60% | 14.50% | 4.00% | 26.40% | 5.60% | 16.40% | 0.90% |
| 18:10 | 1.70% | 31.30% | 13.90% | 4.00% | 26.10% | 5.30% | 16.70% | 1.00% |
| 18:20 | 1.80% | 31.50% | 13.40% | 3.70% | 25.80% | 5.00% | 17.90% | 0.80% |
| 18:30 | 1.80% | 30.40% | 11.70% | 3.60% | 25.50% | 5.10% | 20.90% | 1.00% |
| 18:40 | 1.90% | 28.80% | 11.20% | 3.80% | 25.50% | 4.70% | 22.90% | 1.20% |
| 18:50 | 1.80% | 27.60% | 11.00% | 3.70% | 25.90% | 4.60% | 24.00% | 1.30% |
| 19:00 | 1.20% | 21.30% | 8.80% | 4.00% | 26.70% | 4.20% | 32.20% | 1.60% |
| 19:10 | 1.20% | 20.40% | 8.20% | 4.10% | 27.00% | 3.80% | 33.90% | 1.50% |
| 19:20 | 1.20% | 19.50% | 7.00% | 4.00% | 27.00% | 4.30% | 35.70% | 1.30% |
| 19:30 | 1.20% | 15.20% | 6.90% | 4.10% | 26.30% | 4.60% | 40.30% | 1.30% |
| 19:40 | 1.20% | 13.90% | 6.70% | 4.20% | 26.20% | 4.50% | 42.00% | 1.20% |
| 19:50 | 1.20% | 13.10% | 6.30% | 4.30% | 26.40% | 4.50% | 42.80% | 1.30% |
| 20:00 | 1.20% | 9.20% | 4.90% | 4.30% | 23.00% | 4.80% | 50.70% | 1.90% |
| 20:10 | 1.20% | 8.00% | 4.40% | 4.30% | 23.00% | 4.50% | 52.40% | 2.20% |
| 20:20 | 1.10% | 7.00% | 3.90% | 3.80% | 23.40% | 3.90% | 54.70% | 2.20% |
| 20:30 | 1.40% | 5.30% | 3.40% | 3.60% | 21.70% | 3.90% | 58.30% | 2.40% |
| 20:40 | 1.60% | 5.40% | 3.40% | 3.60% | 21.90% | 3.60% | 58.70% | 1.90% |
| 20:50 | 1.90% | 4.90% | 3.10% | 3.50% | 21.50% | 3.60% | 59.70% | 1.70% |
| 21:00 | 2.90% | 4.70% | 2.20% | 3.10% | 20.40% | 3.20% | 61.30% | 2.10% |
| 21:10 | 3.40% | 4.20% | 2.20% | 3.10% | 20.70% | 3.10% | 61.20% | 2.00% |
| 21:20 | 3.90% | 4.80% | 2.00% | 3.00% | 20.30% | 2.90% | 60.80% | 2.30% |
| 21:30 | 7.20% | 4.40% | 1.80% | 2.80% | 19.60% | 2.50% | 59.30% | 2.40% |
| 21:40 | 8.50% | 4.10% | 1.90% | 2.80% | 19.40% | 2.50% | 58.80% | 2.10% |
| 21:50 | 9.70% | 4.20% | 2.00% | 2.80% | 19.00% | 2.10% | 58.50% | 1.80% |
| 22:00 | 19.20% | 6.90% | 1.30% | 2.30% | 15.30% | 2.20% | 50.80% | 2.00% |
| 22:10 | 22.50% | 5.90% | 1.40% | 2.10% | 14.70% | 2.20% | 49.10% | 2.00% |
| 22:20 | 25.30% | 5.60% | 1.50% | 2.30% | 14.90% | 2.20% | 46.40% | 1.90% |
| 22:30 | 36.90% | 7.00% | 1.70% | 2.10% | 11.90% | 1.90% | 36.10% | 2.30% |
| 22:40 | 40.40% | 6.30% | 1.50% | 2.20% | 11.20% | 1.50% | 34.70% | 2.20% |
| 22:50 | 44.10% | 5.80% | 1.40% | 2.00% | 10.50% | 1.60% | 32.80% | 1.90% |
| 23:00 | 58.90% | 7.00% | 0.80% | 1.40% | 6.60% | 1.50% | 22.10% | 1.80% |
| 23:10 | 62.80% | 5.30% | 0.70% | 1.30% | 6.10% | 1.20% | 20.90% | 1.60% |
| 23:20 | 67.10% | 3.60% | 0.50% | 1.20% | 5.60% | 1.10% | 19.30% | 1.60% |
| 23:30 | 74.50% | 3.60% | 0.30% | 1.10% | 4.10% | 1.20% | 14.00% | 1.30% |
| 23:40 | 77.40% | 3.30% | 0.30% | 1.00% | 3.40% | 1.10% | 12.60% | 0.90% |
| 23:50 | 80.30% | 2.70% | 0.20% | 1.00% | 2.90% | 0.80% | 11.30% | 0.80% |
| 00:00 | 86.80% | 2.10% | 0.20% | 0.80% | 1.90% | 0.70% | 6.80% | 0.70% |
| 00:10 | 88.50% | 1.70% | 0.20% | 0.80% | 1.70% | 0.60% | 5.90% | 0.60% |
| 00:20 | 90.20% | 1.30% | 0.10% | 0.80% | 1.60% | 0.40% | 5.00% | 0.60% |
| 00:30 | 92.70% | 1.30% | 0.20% | 0.70% | 1.30% | 0.40% | 3.20% | 0.20% |
| 00:40 | 93.60% | 0.90% | 0.10% | 0.60% | 1.30% | 0.40% | 3.00% | 0.20% |
| 00:50 | 94.30% | 0.70% | 0.10% | 0.60% | 1.20% | 0.30% | 2.60% | 0.20% |
| 01:00 | 95.60% | 0.50% | 0.20% | 0.60% | 0.70% | 0.30% | 2.00% | 0.10% |
| 01:10 | 95.90% | 0.40% | 0.20% | 0.60% | 0.70% | 0.30% | 1.70% | 0.10% |
| 01:20 | 96.20% | 0.40% | 0.20% | 0.50% | 0.70% | 0.30% | 1.60% | 0.10% |
| 01:30 | 96.90% | 0.40% | 0.10% | 0.50% | 0.60% | 0.20% | 1.30% | 0.00% |
| 01:40 | 97.00% | 0.30% | 0.10% | 0.50% | 0.60% | 0.20% | 1.30% | 0.00% |
| 01:50 | 97.10% | 0.20% | 0.10% | 0.50% | 0.50% | 0.20% | 1.30% | 0.00% |
| 02:00 | 97.70% | 0.30% | 0.00% | 0.40% | 0.40% | 0.20% | 0.90% | 0.10% |
| 02:10 | 97.80% | 0.40% | 0.00% | 0.40% | 0.40% | 0.20% | 0.80% | 0.00% |
| 02:20 | 97.80% | 0.40% | 0.00% | 0.40% | 0.40% | 0.20% | 0.80% | 0.00% |
| 02:30 | 98.00% | 0.20% | 0.00% | 0.40% | 0.30% | 0.20% | 0.70% | 0.00% |
| 02:40 | 98.10% | 0.30% | 0.00% | 0.40% | 0.30% | 0.20% | 0.70% | 0.00% |
| 02:50 | 97.90% | 0.40% | 0.00% | 0.40% | 0.30% | 0.20% | 0.70% | 0.00% |
| 03:00 | 98.40% | 0.30% | 0.00% | 0.40% | 0.20% | 0.20% | 0.50% | 0.00% |
| 03:10 | 98.40% | 0.30% | 0.00% | 0.40% | 0.20% | 0.20% | 0.50% | 0.00% |
| 03:20 | 98.40% | 0.30% | 0.00% | 0.40% | 0.20% | 0.20% | 0.50% | 0.00% |
| 03:30 | 98.40% | 0.20% | 0.00% | 0.40% | 0.30% | 0.20% | 0.40% | 0.00% |
| 03:40 | 98.30% | 0.30% | 0.00% | 0.40% | 0.30% | 0.20% | 0.40% | 0.00% |
| 03:50 | 98.40% | 0.30% | 0.00% | 0.40% | 0.30% | 0.20% | 0.40% | 0.00% |
Bron:NLO/NOM/SKO/BRO/SCP (Media:Tijd TBO ’15)
Tijd voor media: 8 uur en 33 minuten per dag
Nederlanders besteden veel tijd aan media. Media zijn allereerst de traditionele massamedia (televisie, radio, gedrukte media) in alle mogelijke verschijningsvormen: online en offline, op papier en digitaal, via vaste en mobiele media-apparaten. In Media:Tijd vallen verder ook gamen, computer- en internetgebruik, en het gebruik van communicatietechnologie onder mediagebruik. In 2015 was de Nederlandse bevolking van 13 jaar en ouder op een doorsneedag gemiddeld 8 uur en 33 minuten met media bezig. Dat is nagenoeg gelijk aan 2013. Toen bedroeg de totale mediatijd 8 uur en 40 minuten.
Ruim 8,5 uur per dag: is dat veel of weinig?
De Nederlandse mediatijdsbesteding afzetten tegen die in andere landen kan inzicht bieden. Onderzoek naar tijdsbesteding aan media is echter zeer gevoelig voor de manier van meten. Men gebruikt veel verschillende methoden, zodat geschikt vergelijkingsmateriaal nauwelijks voorhanden is. Een redelijk vergelijkbare studie becijfert het mediatijdbudget van Duitsers in 2015 op 9 uur en 26 minuten (eveneens inclusief dubbeltellingen) (ARD Werbung 2016). Dat is dus bijna een uur langer per dag. En daarin is nog niet het volgende offline mediagebruik meegenomen: het spelen van elektronische games, communiceren via media en computeren zonder daarbij internet te gebruiken. Dit mediagebruik telt wel mee in de totale Nederlandse mediatijd. Het totale Duitse mediatijdsbudget in 2015 is dus omvangrijker dan het Nederlandse. Dit verschil komt terug bij diverse media-activiteiten. Duitsers kijken 35 minuten langer op een dag dan Nederlanders, luisteren 40 minuten langer en lezen een kwartier langer. Ook al is deze studie op grote lijnen vergelijkbaar met het Media:Tijd-onderzoek, er kunnen methodologische verschillen ten grondslag liggen aan de verschillen in mediatijd. Zo gebruikt de Duitse studie tijdvakken van 15 minuten en Media:Tijd tijdvakken van 10 minuten.
Alle media-activiteiten op een rij
Binnen de 8 uur en 33 minuten die Nederlanders op een dag aan media besteden, voeren ze verschillende activiteiten uit. We onderscheiden 8 overkoepelende media-activiteiten: kijken, luisteren, lezen, online informeren, gamen, communiceren, overig internetgebruik en overig computergebruik.
Kijken blijft het populairst: op een gemiddelde dag besteedt 85% van de Nederlanders hieraan minstens 10 minuten. Luisteren staat op de tweede plek, met 62% van de bevolking die dit op een dag (minstens 10 minuten) doet. Nederlanders besteden op een dag ook de meeste tijd aan kijken en luisteren. Gemiddeld kijken ze 3 uur en 4 minuten en luisteren ze 2 uur en 42 minuten op een doorsneedag.
Vergeleken met kijken en luisteren is de tijd die Nederlanders aan andere media-activiteiten besteden bescheiden. Gamen neemt binnen de totale mediatijd een relatief kleine plaats in. Want lang niet alle Nederlanders spelen dagelijks een elektronisch spel. Gemiddeld op een dag speelt slechts 16% van de Nederlanders een game. Daarmee komt de gemiddelde tijd voor de bevolking op 18 minuten per dag. De tijd die gamers aan het gamen besteden ligt beduidend hoger: gemiddeld bijna 2 uur op een dag. De figuur hieronder bevat daarom voor iedere media-activiteit zowel de gemiddelde tijd voor de bevolking, als het aandeel Nederlanders dat de activiteit doet op een dag en de gemiddelde tijd die deze deelnemers eraan besteden. Zo ontstaat een genuanceerder beeld van het mediagebruik.
| 2013 | 2015 | |||||
|---|---|---|---|---|---|---|
| aandeel deelnemers | tijd bevolking | tijd deelnemers | aandeel deelnemers | tijd bevolking | tijd deelnemers | |
| totaal media | 99% | 08:40 | 08:48 | 98% | 08:33 | 08:43 |
| kijken | 86% | 03:00 | 03:30 | 85% | 03:04 | 03:37 |
| luisteren | 65%* | 02:48 | 04:19 | 62%* | 02:42 | 04:20 |
| lezen | 50%* | 00:42* | 01:25 | 46%* | 00:37* | 01:22 |
| online informeren | 9%* | 00:04* | 00:46 | 11%* | 00:05* | 00:52 |
| communiceren | 53% | 01:05 | 02:04 | 55% | 01:06 | 02:01 |
| gamen | 17% | 00:18 | 01:51 | 16% | 00:18 | 01:55 |
| overig internetgebruik | 41%* | 00:30* | 01:14* | 22%* | 00:18* | 01:23* |
| overig computergebruik | 6%* | 00:08* | 02:31* | 10%* | 00:20* | 03:12* |
↑ / ↓= stijging/daling ten opzichte van 2013 significant (p < .05).
Bron:NLO/NOM/SCP/SKO (Media:Tijd TBO ’13) en NLO/NOM/SKO/BRO/SCP (Media:Tijd TBO ’15)
De totale mediatijd veranderde niet tussen 2013 en 2015. Binnen de overkoepelende media-activiteiten vonden wel wat verschuivingen plaats. Luisterdeelname daalde tussen 2013 en 2015 van 65% naar 62% op een dag. Het aandeel lezers op een dag daalde ook: van 50% naar 46%. De tijd besteed aan lezen liep terug tot 37 minuten op een dag. Het aandeel bezoekers van nieuwssites of -apps steeg daarentegen van 9% naar 11%. Ook nam de hieraan bestede tijd toe.
Mannen en 50-plussers besteden de meeste tijd aan media
Niet alle bevolkingsgroepen besteden evenveel tijd aan media. Mannen en 50-plussers waren in 2015 met ongeveer 9 uur op een dag de grootste mediagebruikers. Met een totale mediatijd van 7 uur en 42 minuten bleven de tieners (13 tot 19 jaar) in 2015 op ruime afstand van de 50-64-jarigen en de 65-plussers.
| 2015 | 2013 | |
|---|---|---|
| totaal | 08:33 | 08:40 |
| geslacht | ||
| man | 09:01 | 08:55 |
| vrouw | 08:06 | 08:25 |
| leeftijd | ||
| 13-19 jaar | 07:42 | 08:52 |
| 20-34 jaar | 08:19 | 08:17 |
| 35-49 jaar | 08:25 | 08:01 |
| 50-64 jaar | 08:57 | 09:26 |
| ≥ 65 jaar | 08:57 | 08:58 |
| opleiding | ||
| laag | 08:42 | 09:20 |
| midden | 08:34 | 08:46 |
| hoog | 08:22 | 08:04 |
↑ / ↓= stijging/daling ten opzichte van 2013 significant (p < .05).
*= verschil naar achtergrondkenmerk in 2015 significant (p < .05).
Bron:NLO/NOM/SCP/SKO (Media:Tijd TBO ’13) en NLO/NOM/SKO/BRO/SCP (Media:Tijd TBO ’15)
Mediagebruik verschilt per geslacht, leeftijd en opleiding
Niet alleen de omvang van het mediagebruik, maar ook de invulling ervan verschilt per bevolkingsgroep. De oudere leeftijdsgroepen springen eruit met een omvangrijk mediagebruik. Dat komt vooral door hun relatief hoge deelname en tijd besteed aan kijken en luisteren. Tieners gamen en communiceren relatief veel. Hun kijk- en luistertijd blijft achter bij de andere leeftijdsgroepen. De verschillen tussen mannen en vrouwen zijn relatief klein, behalve bij het luisteren, gamen en online informeren. Mannen luisteren gemiddeld per dag een halfuur langer dan vrouwen en trekken voor gamen 10 minuten meer uit dan vrouwen. Ook bezoeken ze langer nieuwssites of -apps. Laagopgeleiden kijken en luisteren langer dan hoogopgeleiden. Hoogopgeleiden besteden meer tijd aan communiceren dan laagopgeleiden.
| kijken | luisteren | lezen | online informeren | communiceren | gamen | overig internetgebruik | overig computergebruik | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | aandeel deelnemers | tijd bevolking | |
| totaal | 85% | 03:04 | 62%* | 02:42 | 46%* | 00:37* | 11%* | 00:05* | 55% | 01:06 | 16% | 00:18 | 22%* | 00:18* | 10%* | 00:20* |
| geslacht | ||||||||||||||||
| man | 84% | 03:02 | 63% | 02:57 | 43%* | 00:36* | 14% | 00:08 | 48% | 01:05 | 17% | 00:23 | 23%* | 00:20* | 12%* | 00:24* |
| vrouw | 86% | 03:06 | 62% | 02:27 | 48% | 00:38 | 8%* | 00:02* | 61%* | 01:06 | 16% | 00:13 | 21%* | 00:15* | 9%* | 00:15* |
| leeftijd | ||||||||||||||||
| 13-19 jaar | 73% | 02:15 | 54% | 01:35* | 19% | 00:10* | 4% | 00:01 | 65% | 02:12 | 23% | 00:45 | 15%* | 00:19 | 11%* | 00:22* |
| 20-34 jaar | 82% | 02:42 | 62% | 02:52 | 25%* | 00:17 | 16%* | 00:07 | 59% | 01:08 | 17% | 00:22 | 24%* | 00:23* | 10%* | 00:24* |
| 35-49 jaar | 84% | 02:52 | 64% | 02:52 | 41% | 00:25 | 15%* | 00:07 | 57% | 01:08 | 18% | 00:16 | 26%* | 00:18* | 11%* | 00:23* |
| 50-64 jaar | 87% | 03:18 | 63%* | 02:49 | 56%* | 00:46* | 10%* | 00:06 | 53% | 01:03 | 14% | 00:13 | 22%* | 00:18* | 12%* | 00:22* |
| ≥ 65 jaar | 93% | 03:54 | 64% | 02:43 | 76% | 01:19 | 4% | 00:01 | 44% | 00:29 | 12% | 00:11 | 17%* | 00:10* | 7%* | 00:07* |
| opleiding | ||||||||||||||||
| laag | 88% | 03:40 | 62% | 03:00 | 50% | 00:42 | 5% | 00:04 | 47% | 00:45 | 14% | 00:15 | 12%* | 00:07* | 5%* | 00:06 |
| midden | 85% | 03:08 | 62% | 02:44 | 43%* | 00:33 | 10%* | 00:05 | 54% | 01:06 | 17% | 00:22 | 21%* | 00:17* | 10%* | 00:17* |
| hoog | 83% | 02:35 | 64% | 02:27 | 48%* | 00:40* | 15%* | 00:07 | 60% | 01:17 | 16% | 00:15 | 29%* | 00:25* | 15%* | 00:32* |
↑ / ↓= stijging/daling ten opzichte van 2013 significant (p < .05).
*= verschil naar achtergrondkenmerk in 2015 significant (p < .05).
Bron:NLO/NOM/SCP/SKO (Media:Tijd TBO ’13) en NLO/NOM/SKO/BRO/SCP (Media:Tijd TBO ’15)
De leestijd van tieners en 50-64-jarigen neemt met meer dan 10 minuten af. Voor de tieners is dit meer dan een halvering van de tijd die ze in 2013 nog aan lezen besteedden. De kaart 'Wie leest wat en hoe?' gaat in meer detail in op het lezen. Ook de luistertijd loopt sterk terug onder tieners. Zie de kaart 'Tijd voor luisteren' voor meer details. Online informeren nam in aandeel deelnemers toe onder vrouwen, 20-64-jarigen, en mensen met een middelbare of hoge opleiding.
Literatuur
ARD Werbung (2016). ARD/ZDF-Studie Massenkommunikation. Geraadpleegd op 26 oktober 2016 via http://www.ard-werbung.de/media-perspektiven/projekte/ardzdf-studie-massenkommunikation.
Breedveld, K., A. van den Broek, J. de Haan, L. Harms, F. Huysmans en E. van Ingen (2006). De tijd als spiegel. Den Haag: Sociaal en Cultureel Planbureau.
Broek, A. van den (2012). Rollen en ritmen. Het taaie script van het dagelijks leven in Nederland, 1975-2005. In: I. Glorieux, J. Songers en W. Smits (red.), Mark Elchardus: cultuursociologie buiten de lijnen (p. 54-73). Tielt: Lannoo.
Cloïn, M. (red.) (2013). Met het oog op de tijd; een blik op de tijdsbesteding van Nederlanders. Den Haag: Sociaal en Cultureel Planbureau.
Wennekers, A.M., D.M.M. van Troost en P.R. Wiegman (2016). Media:Tijd 2015. Amsterdam/Den Haag: NLO, NOM, SKO, BRO en SCP.
Deze kaart citeren
Wennekers, A.M., J. de Haan en F. Huysmans (2016). Tijd in kaart. In: Media:Tijd in kaart. Geraadpleegd op [datum vandaag] via https://digitaal.scp.nl/mediatijd/tijd_in_kaart.
Informatie noten
Om de totale mediatijd te berekenen zijn alle tijdvakken van het Media:Tijd-dagboek waarin een media-activiteit is geregistreerd bij elkaar opgeteld. Deze totale mediatijd bevat dubbeltellingen. Een voorbeeld: heeft iemand binnen hetzelfde tijdvak van 10 minuten zowel televisie gekeken als sociale media gebruikt? Dan tellen deze activiteiten in de totale mediatijd voor 20 minuten mee. Heeft deze persoon daarbij ook nog de krant gelezen, dan tellen deze activiteiten in de totale mediatijd voor 30 minuten mee. In de kaart 'Multitasking met media' gaan we dieper in op dit gelijktijdige mediagebruik.
Tussen 2013 en 2015 zijn er een paar kleine wijzigingen in het dagboek doorgevoerd, zie de kaart 'Over Media:Tijd'. Ook als we de berekening van de totale mediatijd corrigeren voor de wijzigingen in het dagboek, vinden we geen verschil in de totale mediatijd van 2013 en 2015 (zie Wennekers et al. 2016).
Onder deze overkoepelende categorieën vallen verschillende activiteiten. Zie de kaart 'Over Media:Tijd' voor een volledig overzicht van activiteiten.
Aangeduid met respectievelijk ‘tijd bevolking’, ‘aandeel deelnemers’ en ‘tijd deelnemers’.
De restcategorieën ‘overig internetgebruik’ en ‘overig mediagebruik’ laten relatief grote verschuivingen zien tussen 2013 en 2015. Deze zijn terug te brengen tot aanpassingen in het dagboek, zie de kaart 'Over Media:Tijd'.